What is branding?

What is branding? Your brand = your business, seen from the customer’s perspective.

Successful brands are based on strong values.

Branding includes your visual identity, i.e. your logo, company colours and typeface. It also includes:

*  The thickness of your business card
*  How many times the phone rings, before a human being answers it
*  How quick off the mark you are to respond to questions and enquiries
*  Where you appear within Google organic search results
*  The impression that your website gives, within the first 3 seconds of looking at it
*  What people are saying about you in conversation and within the social media
*  The number of times that your target markets hear / see your brand name
*  The emotional reaction that occurs, when someone encounters your brand
*  The ability of dormant, current & prospective customers to describe what you do
*  The clarity of your brand proposition, positioning  and identity
*  The behaviour of the business owner, management and every member of staff
*  The extent and depth of your promotional mix
*  The stories that customers tell about you
*  Your writing ability
*  The images you use
*  Your attention to detail

If you have a question about branding, you are welcome to ask me.

 

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