Here is a Marketing Software Map:
The central red circle is your CRM (Customer Relationship Management system). There are thousands of CRM systems available to you. Key issues to consider include: 1). Is the CRM easy to use? 2) Will your customer facing team actually use it? 3) Does it integrate with your newsletter system, i.e. MailChimp?
To what extent does information flow between your website, your CRM and your email marketing campaigns? Within the above diagram, the dark arrows represent software connections where information flows automatically, without the need for re-keying.
The objective is to have a single, integrated system that helps you to increase brand awareness, attract new customers and learn about them and their preferences. The software within the Marketing Software Map is either free or inexpensive. The tricky bit is making it all sing in tune and appealing to customers.
The skills required to build your Map include a knowledge of marketing strategy, software, copywriting and creative thinking.
I help enterprises of all sizes to build their own Marketing Software Map.
I train and give talks on The Marketing Software Map. Email Joanna if you are interested in this.