Google Analytics and deciding what to blog about

Have you ever been stuck when it comes to deciding the next blog topic for your website? If you blog frequently, coming up with new topics can be a challenge.

Here is an idea for you. Log into https://analytics.google.com and click on Behaviour / All pages. [I am assuming that you have Google Analytics installed within your website; if you don’t, you may be using a different stats package that should reveal the information that we are looking for].

This will show you a list of the most popular pages on your website. The first result will probably show a forward slash / ….this is your homepage, so you can ignore this.

The first thing to do is to change the date range in the URHC (Upper Right Hand Corner) of the page, to at least a year’s worth of data. Experiment with this and see what happens to the list if you look more recently: is something new on your site attracting attention? You can also extend the date range: are some pages / blog entries of continual interest?

Once you have ascertained the most popular URLs within you site, think about the blogs that you could write. Could you reword a blog title and write about the subject from a different angle? Could you combine two topics into one? What has changed since the original blog or page was published?

You may well find that your most popular blog entries contain ‘long body copy’ (i.e. a lot of words). For example, this post on brand strategy is one of my most popular posts during the last decade:

Brand strategy

Here are some of my other blogs which may help:

How to generate ideas for content marketing / blogs …part 1

How to generate new ideas for content marketing / blogs part 2

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