Does fear of software stop you from trying digital marketing ideas?

Are you comfortable around software? Do you find it easy to learn? Would your business attract more customers if you could master the art of using marketing software?

Digital marketing has brought us new ways to communicate with customers. Every day, new apps, platforms and functionality are launched by software developers.

On the one hand, you want to promote your services / products. On the other hand, there is the continual requirement to learn new software, isn’t there? Having spent hours or days learning WordPress, SEO, Google AdWords, MailChimp etc you may not get the results that you are after. Some initiatives work, some don’t. The important thing is to keep learning.

For some people, fear of failure can stop progress, when it comes to software. It can all feel overwhelming at times, can’t it?

You can watch YouTube videos, read blogs, buy books or go on courses. Alternatively, you can outsource some or all of your requirements.

Personally, I invest two days of my time every month learning new software. This is challenging, as I am always busy.

How about you: what was the last piece of software that you spent time with? How was the experience for you?

It’s not what happens to you that counts, it’s how you handle what happens to you. Thomas J Watson Senior, the founder of IBM said that the formula to success is easy: simply double your rate of failure. Don’t fear failure: learn from it.

I wish you great success with your software journey.

By the way, if you would like some marketing software training, I may be able to help.

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2 Responses to Does fear of software stop you from trying digital marketing ideas?

  1. Filip Zafirovski October 19, 2017 at 6:11 am #

    Thanks for the share Nigel, great piece.

    Have you ever had a case where software actually stopped you from executing an idea?

  2. Nigel Temple October 19, 2017 at 4:04 pm #

    Thanks for asking this question. It is not the software that is the challenge, it is fear of the unknown within the mind of clients combined with the huge workload that they already have. So they may think: “I don’t get this and I don’t have the time to figure it out.”

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