How many times should you repeat your key messages?
The answer is at least three times.
If you send out a marketing message once, you will be fortunate if 1 in 3 people see it.
So you would have to send it three times to have any hope at all of everyone seeing it.
However, more messages are being sent out than ever before.
So 3 is not enough.
21 is more like it.
Should you try to get your message across via one medium?
Almost always, the answer is no.
Use an integrated mix of promotional techniques to get your message across.
Focus on a tightly defined target market, in order to generate maximum message repetition.