Marketing advice


You can get marketing advice from books, seminars and the internet. The challenge is that this advice is generic and not tailored for your business. The following list may help and I have provided a couple of ways that you can receive 1-2-1 advice, at the end.

Marketing can help you to attract more customers, increase your turnover and profitability and spend less time chasing new business, amongst other things. It can help you to improve customer loyalty and retention rates and make your business more valuable, should you ever decide to sell it.

Here is some general marketing advice:

*  Think strategically about your marketing. It is all too easy to become lost in the detail.

*  Write down your marketing objectives, starting with turnover and profitability.

*  Stay focused on your objectives, no matter what happens.

*  It is a good idea to have a concise, written, marketing plan.

*  Review your plan once a month.

*  Marketing is all about customers.

*  Which customer segments are you targeting and can you describe them to me?

*  Think about how you are positioning your business, in relation to your competitors?

*  Build a brand, not just a business.

*  Make your pricing part of your marketing strategy.

*  Productise your services.

*  Decide whether you are going to do the marketing yourself, or outsource anything, i.e. website development.

*  With regards to promotional activities, are they:
a) Primarily time based i.e. your time
b) Based on a modest budget + your time
c) Primarily budget based i.e. using marketing agencies and / or marketing staff

*  Have enough people heard of you? (Marketers call this ‘brand awareness’).

*  Spend more time working on your website and in particular, its content.

*  Are you generating enough sales enquiries?

* How much time will you spend on marketing activities each day, week, month?

* How will you measure progress and success? Look at your websites stats, such as Google Analytics, at least once a month. Count the number of sales leads that you receive and find out where they come from.

My best marketing advice tip is to keep learning on a continual basis. You can do so here: The Marketing Compass

If you are looking for marketing advice, look for a consultant with a proven track record. They should be prepared to spend some time listening to you and your unique situation and requirements.

You should expect to receive specific ideas and action points that are relevant to your enterprise and resources.

Nigel Temple is an independent marketing consultant. He has helped over 3,000 enterprises of all shapes and sizes to improve their results.

You can book Nigel for a one-off Marketing TurboCharge session to review / improve your marketing results. You can email him via nigel@nigeltemple.com or call him on: 01628 773128

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