The 3 most important things to consider when writing a blog

Margi Ross http://consciousfeminine.org has created a body of work with regards to the next stage in the development of the Feminine, the ‘Conscious Feminine’. Margi is a published author and she gives talks on the Conscious Feminine and the issues surrounding it.

Margi is a member of The Marketing Compass and she asked me: “What are the 3 most important things to consider when writing a blog?”

Of course there are many things to think about, however, here is my reply:

Hi Margi, Thank you for asking this question. There are two approaches to blogging:

A) As an SEO technique. This would start with the blog headline which would comprise a long tail SEO phrase. I have looked through your blog headlines and I don’t think that you are using this approach. I suggest that some of your blog headlines are ‘Google friendly’ i.e a search for “What is feminism?” generates an astonishing 152 million page results. If you haven’t already done so, you could write a blog with the headline: What is feminism? …and include that phrase a few times within the blog.

Therefore the first important thing is to: “Think headlines.”

B) The second approach is ‘just to write’ as, for example, Seth Godin does here: http://sethgodin.typepad.com …notice that Seth does not write his headlines with Google in mind. Seth blogs every day and writes interesting, thought provoking blog entries.

The second important thing is to “be interesting”. Clearly, this is a big subject in its own right. For example, you can take a position on something; share some research; provide a new perspective; or talk about your experiences.

The third important thing is to increase your blog frequency. The more you write and the more frequently you post, the more awareness, shares, likes and interactions will be generated.

Kind regards, Nigel

Photograph courtesy of VeggieVision: http://www.veggievision.tv/feminine-integrated-society-margi-ross

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