Imagine that you are seeing your website homepage for the very first time.
The website has 1 second to convince you to ‘stick around town’.
Two types of people visit your site: strangers and friends. Strangers include people who are looking to buy and friends include customers and people that know you.
They are busy. They are on a mission. They want an answer to their question or a way to solve their problem and they want it now.
Online, first impressions count. The customer’s heart will either sing or sink as they look at your site.
How many customers are you losing, by not passing the ‘1 second homepage’ test?