Postcard marketing benefits and ideas

I have always loved postcards, as a promotional technique. Here is a list of postcard marketing benefits:

*  They are inexpensive to produce
*  There is no envelope, which means that your postcards will be read
*  You can print in full colour on the front
*  Postcards allow you to be creative
*  Postcards can be used for customer education, i.e a series of tips and ideas can be sent using postcards
*  You can send postcards (with permission) directly to the customer; therefore it is a more targeted form of marketing than traditional advertising
*  Postcards are versatile: you can experiment with different sizes, images, headlines and sequences
*  Postcards can be fun and engaging
*  They are quick to produce
*  They can be personalised

They can be used to:

*  Produce sales leads
*  Launch new products / services
*  Announce special offers
*  …and many other things

Think of your postcard as an advertisement. On this basis, you would have a headline, image and bodycopy. The headline will determine whether the customer reads the bodycopy (text).

Personally, I have always liked DL sized postcards (1/3rd A4).

Print your postcards on a reasonably thick stock, so that they are not flimsy.

If you are starting out with this promotional technique (of which there are several hundred), I suggest that you start with low quantities and run some tests.

If you would like to use this idea within your marketing, I can help with strategy, ideas, headlines, copywriting and artwork.

I hope that you have enjoyed reading about postcard marketing benefits, you can ask questions about this topic within The Marketing Compass website.

Interestingly, MailChimp has launched a postcard marketing service.

MailChimp postcard marketing

PS Remember that all of your marketing has to be GDPR compliant if your business is in Europe.

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