I have always loved postcards, as a promotional technique. Here is a list of postcard marketing benefits:
* They are inexpensive to produce
* There is no envelope, which means that your postcards will be read
* You can print in full colour on the front
* Postcards allow you to be creative
* Postcards can be used for customer education, i.e a series of tips and ideas can be sent using postcards
* You can send postcards (with permission) directly to the customer; therefore it is a more targeted form of marketing than traditional advertising
* Postcards are versatile: you can experiment with different sizes, images, headlines and sequences
* Postcards can be fun and engaging
* They are quick to produce
* They can be personalised
They can be used to:
* Produce sales leads
* Launch new products / services
* Announce special offers
* …and many other things
Think of your postcard as an advertisement. On this basis, you would have a headline, image and bodycopy. The headline will determine whether the customer reads the bodycopy (text).
Personally, I have always liked DL sized postcards (1/3rd A4).
Print your postcards on a reasonably thick stock, so that they are not flimsy.
If you are starting out with this promotional technique (of which there are several hundred), I suggest that you start with low quantities and run some tests.
If you would like to use this idea within your marketing, I can help with strategy, ideas, headlines, copywriting and artwork.
I hope that you have enjoyed reading about postcard marketing benefits, you can ask questions about this topic within The Marketing Compass website.
Interestingly, MailChimp has launched a postcard marketing service.
PS Remember that all of your marketing has to be GDPR compliant if your business is in Europe.