You may have asked yourself: what are SEO Citations? If your enterprise is mentioned on the web, this is called a Citation. It comprises any combination of the following information: the name of your enterprise, telephone number, business address, postcode, website address. Citations are particularly important when it comes to improving local SEO search results.
If you haven’t focused on local SEO there are many reasons why you should do so, regardless of your business type and size. As smartphones become our ‘2nd brain’ we use them to search for all sorts of things – wherever we happen to be. Understanding Google Search is a crucial marketing skill (it is a big subject, isn’t it?)
Interestingly, a Citation doesn’t need to link back to your website. The value in a Citation is in the mention. The more mentions, the better, as this will boost your local rankings although relevancy is an important factor. Links are still helpful and Citations that include hyperlinks are better than Citations that have no links.
Local Citations include the following combinations: company name and phone number; company name, phone number and address; company name, phone number, address and website; company name and website.
Additional Citation information includes: business categories; hours of operation; driving directions; business description; images; videos; payment forms accepted; geo-coordinates; reviews; owner responses; social media links; email addresses; alternative phone numbers.
A complete local Citation would include your company name, address, and phone number. This is referred to as a NAP. In order to help with your local SEO page rankings, the NAP should match the information on your website exactly. In computer terminology, this is referred to as a ‘character string’. Once you have decided on a format, stick to it. For example Tel: 01628 773128 versus… Phone: +44(0)1628 773128 or some other variant of phone number formatting.
Include your NAP on your Homepage, About page and Contact page.
Here are some places to get Citations: directories, forums, blogs, social media, press mentions, image and video descriptions and profile pages.
You can ask us about SEO within The Marketing Compass website where we have an SEO Group.