The eight stars of marketing

The eight stars of marketing are:

YOU

As self-understanding leads to better understanding of the customer

STRATEGY

In the midst of confusion, have a clear strategy

PLANNING

Plan your work and work your plan

CUSTOMER

The centre of your marketing activities

COMMUNICATION

Getting your message across in a noisy marketplace

PROMOTION

Choose from 300 promotional techniques

INTERNET

The art and science of digital communication

SELLING

Converting enquiries into sales

Interestingly, the stars can work in pairs.

The Eight Stars of Marketing © Nigel Temple

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