Email marketing tips
By Nigel Temple
Email marketing is my 'secret weapon'. It has helped me to:
- Produce a steady stream of sales enquiries
- Find new clients
- Generate repeat business from clients
- Start a successful seminar programme
- Have fun along the way
Here are the 10 rules of email marketing:
Rule 1
Write down what you want to achieve with email marketing.
Rule 2
Decide who you are writing for.
Rule 3
Ask your target audience what they would like you to write about.
Rule 4
Launch your own 'ezine' (email magazine).
Rule 5
Keep everything simple. Don't use technology (i.e. html) for the sake of it.
Rule 6
Write useful, interesting material - tailored for the needs of your subscribers.
Rule 7
Adopt a permission based ('opt-in') approach to your subscribers.
Rule 8
Automate the sign-up process.
Rule 9
Promote your ezine throughout your website (just like I do).
Rule 10
Promote your ezine in other places, where your target audience hangs out.
I use Constant Contact to produce my e-newsletter, The Marketing Mentor. You can subscribe by entering your email address in the blue box in the upper right hand corner of this page.
Written by Nigel Temple, the UK based marketing consultant, trainer, speaker and author. Visit: www.nigeltemple.com
Copying this article: Yes - by all means copy this article (e.g. for your website). Please do so in full - including the section above, with my name and website address. Thank you.
Nigel has taught internet marketing to companies of all sizes. He is a webmaster and ex-professional copywriter.
|
