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Articles
Listed Alphabetically

Advertising I

Advertising II

Creative thinking

Customers

Definitions

Differentiation

Direct Mail

Email marketing

Internet Marketing

Low Cost Marketing

Mind Mapping

Networking

Press Relations

Promotional Mix

Segmentation

Telemarketing

Word of Mouth

Promotional Mix

Which promotional techniques are right for you?  Here is a list of a few of them.
Inevitably, some of the items could be listed in more than one category.

Advertising
Classified ads
Directories
Display ads
Inserts
Small ads

Corporate Identity
Branding
Company culture
Credibility
Logo
Passion
Response times
Strapline

Corporate Literature
Business cards
Flyers
Folder
Leaflets
Newsletters
Stickers

Customer
Advocate development
Clubs
Endorsements
Follow-up programme
Testimonials

Direct Mail
Letters
List building
Postcards

Email Marketing
e-shots
Email signatures
Ezines
Personalisation
Subscriber list		 Events
Conferences
Exhibitions
Public speaking
Seminars
Workshops

Internet Marketing
Affiliates
Blogging
Columns
Content - useful
e-books
Home page rethink
Meta tags
PDF brochure
Pay per click
Reciprocal links
Search engines
Website

Networking
Elevator pitch

Press Relations
Articles
Case studies
Interviews
Photo stories
Press pack
Press releases
Spokespersons

Promotional Gifts
Article reprints
CDs
Mousemats
Pens
 Top tips guides
Etc		 Public Relations
Charity support
Client lunches
Issue marketing
Opinion leader
Telephone manner

Sales Promotion
Competitions
Free consultation
Incentives
Samples
Special offers
Trial period
Vouchers

Selling
Appointments
Cold calling
Cross selling
Demonstrations
Major accounts
Presentations
Sales training
Sight seller
Up-selling

Telemarketing
Scripts
Segmented lists
Telephone surveys
Telesales

Word of Mouth
Alliances
Referrals
WOM system
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