A brand is a promise

A brand is a promise that you will deliver a service or product in the way that the customer expects it. This sounds simple enough, however, there are many things that can go wrong. An enterprise may have inadvertently oversold the features and benefits, hence the old phrase: “Undersell and over deliver.” There may be […]

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Tubebuddy review – YouTube productivity

Are you using videos to market your business? If not, you should consider doing so. Do you have a YouTube channel? Hopefully, you have answered ‘yes’ to this question as there are over 400 hours of content uploaded to YouTube every minute of the day. A billion hours of videos are watched on YouTube every single […]

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Marketing learning and training

During 30 years as a marketing consultant, trainer and speaker I have found that much has changed. The world wide web, search technology, the ubiquitous smartphone, Apps, and software as a service come to mind. To a large extent, the underlying psychology of marketing has not changed as this is based on the human psyche. […]

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16 MailChimp subscriber, campaigns and report questions

During my MailChimp training open workshops in London & in-house training sessions, questions arise about every aspect of email marketing. Here are 16 of them: 1. Is your subscriber base growing continually? 2. How many methods do you use to increase the size of your list? 3. Are you happy with your campaign templates? 4. […]

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