How to get a book into print

Here is a process for getting your first book into print: 1. Write down the reader profile that you are aiming at. 2. Write down the core proposition of the book (“this book will solve problem XXX”). 3. Check Amazon / bookshops etc to see what’s already out there. 4. Do your best to ensure [...]

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How to go viral on YouTube

Everyone keeps asking me: “How do I make my YouTube videos go viral?” The primary answer is that you have to be creative. Having taught creative thinking for 12 years at CIM (the Chartered Institute of Marketing), I can tell you that this is a challenge for many of us. It’s much safer to ‘stay [...]

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How to open up your favourite social media sites, first thing in the morning

Within this brief video blog, I describe how to open up your favourite social media sites, first thing in the morning. Whether you use Google Chrome, Microsoft Internet Explorer, Mozilla Firefox or another website browser, this simple tip can make a big difference to your social media results.

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Social media – video blog

I am continuing my experiment with video blogging. I have learned quite a bit, already. I don’t have the time to sit in front of the camera, during the day, so I have produced the videos in the evening. This may change, if my film career takes off(!) (This is starting to feel like Captain [...]

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Starting a video blog

I’m starting a ’marketing science experiment’, using video blogging. Over the next few days / weeks, I’ll be using inexpensive equipment in order to produce some videos. I will let you know how I get on and what worked / what didn’t work! I’ll be sharing marketing strategy tips, ideas and techniques. Here is the first [...]

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Did you dream of becoming a salesperson?

What is your view of salespeople, in general, I wonder? When you were a child, did your family dream of you becoming a salesperson? What words would you use to describe salesmen and women? Are they flattering words? Now think about your business. Is selling one aspect of what you do? For many of us, [...]

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Copywriting tips

Is writing something that you enjoy doing? The ability to write fluidly and quickly will help you when it comes to writing website content, blogs, articles, newsletters and social media posts. I have written books, training manuals and marketing guides. Personally, I love to write but I know that many business people don’t. If you [...]

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Mind Mapping software

I have used Mind Maps for many years.

If you are interested in this visual thought
organisation technique, I can recommend
iMindMap – which has Tony Buzan’s blessing
(Tony invented Mind Maps).

Find out more here: www.thinkbuzan.com

I use M…

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What are your values?

Great brands are built on strong values. If your business is ‘just you’, then you are the brand. Values = the basis of branding. As a business owner, your values are the foundation of your enterprise. Being clear about your values will help you to position your enterprise, amongst other things. It is important to [...]

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Fear of failure

To a large extent, success in business is all about your ability to handle failure. The more you take the initiative and do stuff, the more likely it is that you will fail. I have been involved in sales and marketing for a quarter of a century. During this time, I have witnessed great successes [...]

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