Making creativity part of company culture

William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.” During the 20 years that I have taught creative thinking, there have been fundamental shifts within our civilisation. For example, […]

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Just listen to me

I graduated with a degree in marketing in the middle of a recession. I applied for hundreds of marketing jobs, to no avail. The answer proved to be the world of professional selling, which taught me a great deal – partly because I was trained to sell by Rank Xerox. One of the many things […]

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Strategic marketing thinking

It is all too easy to spend your time fighting the day to day battle, isn’t it? If you are running a business or a marketing department, finding the time to think can be a challenge. From time to time, it is a good idea to take a step back and think about your marketing strategy. […]

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