Just listen to me

I graduated with a degree in marketing in the middle of a recession. I applied for hundreds of marketing jobs, to no avail. The answer proved to be the world of professional selling, which taught me a great deal – partly because I was trained to sell by Rank Xerox. One of the many things […]

Continue Reading 0

Strategic marketing thinking

It is all too easy to spend your time fighting the day to day battle, isn’t it? If you are running a business or a marketing department, finding the time to think can be a challenge. From time to time, it is a good idea to take a step back and think about your marketing strategy. […]

Continue Reading 0

Market what you deliver, not just what you do

Think about what your enterprises does. “We sell these products,” or “We provide these services” you might answer. Now think about what your enterprise delivers. The answer to a problem or problems? The best service available? Convenience? Confidence? Trust? The best price? The best quality? Added value? Relevant, useful information? Something else? Imagine that you […]

Continue Reading 0