Does fear of software stop you from trying digital marketing ideas?

Are you comfortable around software? Do you find it easy to learn? Would your business attract more customers if you could master the art of using marketing software? Digital marketing has brought us new ways to communicate with customers. Every day, new apps, platforms and functionality are launched by software developers. On the one hand, […]

Continue Reading 0

Marketing confidence

I have noticed that the word ‘confidence’ has come up in numerous conversations recently. For example, during one of my marketing workshops, a delegate told me that they wanted to be confident when it comes to using software, communicating with their marketplace and updating colleagues. Where does confidence come from? The simple answer is ‘knowledge’. […]

Continue Reading 0

How to build your LinkedIn network

In order to build your LinkedIn network, follow these steps. More connections lead to more conversations, which in turn leads to more business. Think in terms of contacts, clients, influencers, prospective clients and highly networked people. LinkedIn will then work better for you. You can accept up to 30,000 connections; however you only (initially) have […]

Continue Reading 0

A brand is a promise

A brand is a promise that you will deliver a service or product in the way that the customer expects it. This sounds simple enough, however, there are many things that can go wrong. An enterprise may have inadvertently oversold the features and benefits, hence the old phrase: “Undersell and over deliver.” There may be […]

Continue Reading 0

Tubebuddy review – YouTube productivity

Are you using videos to market your business? If not, you should consider doing so. Do you have a YouTube channel? Hopefully, you have answered ‘yes’ to this question as there are over 400 hours of content uploaded to YouTube every minute of the day. A billion hours of videos are watched on YouTube every single […]

Continue Reading 0