Are Google AdWords campaigns effective? The answer is that yes, they can be, in the right hands. This is also true of advertising in a wider context. You may be…
A title tag is part of the meta data within a web page. Title tags help search engines to understand what the page is about. Why are title tags important?…
Are you ticking the right digital marketing boxes i.e. plan, CRM, website, content, SEO, social media, email marketing, smartphones and advertising? Increasingly, the boxes are connected. Here is a digital marketing checklist…
If you need to get more business, here is a process that works: get in touch with five prospective clients a day. You can do this by: * Email: either…
When it comes to LinkedIn connection requests, what should you include in the message? Particularly when you are connecting with someone that you don’t know personally? Here are some tips…
Here is a way to succeed in life and in business: keep your promises. I realise that at times it can be quite hard to do this. Consistently delivering on your promises…
Given that headlines are the entry point to the rest of your copy, here is a challenge for you. Get up a little earlier tomorrow morning and write 10 headlines….
For some time, I have been asking myself: should an image be included in a blog? I realise that this is not the greatest question facing humanity, but it certainly…
Here is a quick checklist of what to look for in Google Analytics. If you don’t use Google Analytics frequently, it can be confusing can’t it? These are 3 key…
What, exactly, are SEO Citations? If your enterprise is mentioned on the web, this is called a Citation. It is particularly relevant for local search. It comprises any combinations of…