How many cloud-based marketing apps and services do you use? How many of them connect to each other? Has it all grown organically, or was it planned? The last few…
I am on a fast train to London and I am sitting at a table with my laptop placed in front of me. It is plugged in and charging up. I…
I have always loved postcards, as a promotional technique. Here is a list of postcard marketing benefits: * They are inexpensive to produce * There is no envelope, which means…
If you have been running your business for a while, from time to time you may get fed up with it. You may find yourself disengaging and even wishing that…
“Thank you for your rapid response!” a prospective new client wrote in an email. “I am waiting for some other consultants to get back to me, so please bear with…
From an email marketing perspective, arguably, you live or die via your opt-in subscription form. Here are some MailChimp signup forms tips and ideas, based on my work as a MailChimp…
Imagine that you are looking for a specific product or service that you market. Now take a look at your website. Does your navigation make it easy to find the relevant…
Imagine that you are seeing your website homepage for the very first time. Your website has 1 second to convince you to ‘stick around town’. When you glance at your…
Yesterday, I posted the following copywriting tip within LinkedIn: “A contact has updated their website with new wording. I noticed that there are some typos. I have found that if…