William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
I realise that this may strike you as an odd question. Surely most commercial enterprises are trying to grow, aren’t they? For various reasons, this may not be the case….
During my internet marketing workshops and talks, I used to say that you had 4 seconds to convince a website visitor to stay on your website. Today, that number has…
I graduated with a degree in marketing in the middle of a recession. I applied for hundreds of marketing jobs, to no avail. The answer proved to be the world…
It is all too easy to spend your time fighting the day to day battle, isn’t it? If you are running a business or a marketing department, finding the time…
Within MailChimp, there is a campaign Click-map overlay (heat map). This is an interesting feature which can be easily overlooked. When you click on ‘View Report’ for a campaign, you…
Here is a Marketing Software Map: The central red circle is your CRM (Customer Relationship Management system). There are thousands of CRM systems available to you. Key issues to consider include:…
If you are looking for some help with your website words, you may be wondering what to look for in a website copywriter. Here is a checklist for you: Is…
As a human being – you are unique. You are one of a kind amongst billions of human beings. Think of your enterprise in this way. What is special about…
Most people would answer “yes” to the question: “Is it important to keep learning?” However, now that we all have 2nd brains (smartphones), why bother? After all, you can look…