How to Get Clients to Come to You
 How to Get Clients to Come to you is the latest book from marketing specialist Nigel
Temple. It describes a seven-stage system for attracting & keeping clients. Written for small to medium-sized businesses, it focuses on practical and proven low-cost marketing techniques. The book is packed with useful tips and 'how-to' information. It is written in a relaxed and entertaining style and is priced at £6.99.
“This book highlights simple yet effective principles for business success,” says Paul Gostick, Chairman of The Chartered Institute of Marketing (CIM). John Wright, National Chairman of the Federation of Small Businesses (FSB) writes, “Making sure that your potential clients know what you can deliver for them is a vital skill… Nigel Temple sets out how to do that in admirable detail and in a way that can be instantly implemented.”
How to Get Clients to Come to you is published by London-based Words at Work. UK readers can order for £6.75
inc P&P here:
www.words-at-work.org.uk (please scroll down).
The Guardian recommended the book and said that it contained 'nuggets'.
Thames Valley News said: "An easy-to-read guide showing how to make your business highly profitable." CA Magazine said: "Lots of good advice. A quick, practical read." It
has featured as a Book of the Month on The Business Channel, which is broadcast via Sky.
"This is a gem of a book - packed full of practical, tried and tested techniques. It's written in clear, concise English and is refreshingly jargon free. Each chapter describes one of the seven stages on the journey to attract and retain clients. There is an executive summary at the beginning and a marketing checklist and glossary of terms at the back, as well as other useful appendices.
"Each stage is presented in short, snappy paragraphs with diagrams and break-out boxes to illustrate or reinforce points made. Chapter summaries provide a useful reminder of key elements and, collectively, a solid structure for a marketing plan. Headings, illustrations and break-outs make effective use of a single colour which draws the eye, whilst wide margins and generously spaced text make it very user-friendly.
"How to Get Clients to Come to You is written with passion for - and a deep knowledge of - sales and marketing and is a compelling, up-beat and well-paced read. Don't be fooled by its pocket size - it is crammed with information making it both an excellent reference and an invaluable stimulus for successful marketing." Imogen Lock, Director, Sheeran Lock
www.sheeranlock.com
What not to write: Kay Sayce
An information packed pocket-sized A - Z guide to best practice in written
English. Covers acronyms, ambiguity, captions, grammar, punctuation,
spelling, word use and much more. A very useful reference guide for
marketers and professional communicators.
Click the front cover of the book, to find out more.
Ogilvy on Advertising: David Ogilvy
The best book on advertising I have ever read. Highly recommended for all marketers. A pleasant way to learn the principles of successful advertising (which can be applied throughout the promotional mix). £10.39 (+ P&P) from Amazon.
Click here to find out more: Ogilvy on Advertising
 My Life in Advertising: Claude Hopkins
A classic book in advertising. Written in the 1920s. Read it and learn!
£7.50 (+P&P) from Amazon.
Click here to find out more: My Life in Advertising
 Commonsense Direct Marketing: Drayton Bird
"Drayton Bird knows more about direct marketing than anyone else in the world."
David Ogilvy
An excellent book. I keep referring back to it. Lots of real life examples.
£23.95 (+ P&P) from Amazon.
Click here to find out more: Commonsense Direct Marketing
 Use Your Head: Tony Buzan
This manual on how to use the human brain presents a range of techniques that show you how to think effectively. £6.39 (+ P&P) from Amazon.
Click here to find out more: Use Your Head
 SPIN Selling: Neil Rackham
Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don't work for major sales. Rackham went on to introduce his SPIN-selling method, where SPIN describes the whole selling process - Situation questions, Problem questions, Implication questions, Need-payoff questions.
£19 (+ P&P) from Amazon.
Click here to find out more: SPIN Selling
 How to Sell Anything to Anybody: Joe Girard
Joe Girard was, for many years, the world's most successful salesman.
During a 15 year period, he sold 13,001 cars - all retail.
The way he did it was to create his own end-to-end marketing system.
A highly recommended book!
£7.40 (+ P&P) from Amazon.
Click here to find out more: How to Sell Anything to Anybody
|
