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How to Get Clients to Come to You

Updated: September 2005
By Nigel Temple

This marketing manual shows you how to:
Win more clients
by generating more conversations

...with people who want to know how you can help them.

"Your marketing manual helped me to win a new client."
Virginia Harry, independent copywriter

"Incredibly useful - packed full of guidance and hints and tips."
Kate Howard, Corporate Manager (Thames Valley and Chilterns), NSPCC

Who should read this manual?

  • Any client based business
  • Business owners and directors
  • Service professionals (including consultants, advisors and trainers)
  • Added value product providers
  • Large businesses which need to lower the cost of sales leads
  • Anyone interested in low cost sales lead generation

Contents:

PLANNING
1. Your marketing plan
How to produce a concise marketing plan - which will keep you focused. All of the key elements are listed and explained.

PRINCIPLES
2. The road to advocacy
Why you must create active advocates - who will happily recommend you to their clients and contacts.

3. Golden principles
14 core marketing principles which will drive your business forward. You should use these principles throughout your marketing campaigns.

4. Give to get
How to use the power of 'reciprocity' to create new client relationships. Three examples of how you can do this.

PROMOTIONAL MIX
5. Reciprocal marketing partners
How to get other people to sell for you. A brilliantly effective, low cost sales lead generation technique.

6. Are you a networker?
How to get more results from networking. How to write a 'Networking Pitch', which will generate more interest from the people you meet.

7. Your website
Condensed, specific advice to help you to generate more business from your website.

8. Email marketing
It has taken me years of trial and error to build a successful email marketing system. Within this chapter I reveal, in detail, how I have done it.

9. Information products
Why - and how - you should package and sell your knowledge. 'Real world' and online examples.

10. Telemarketing
My telemarketing seminar has proven to be a great success. This chapter contains the handout that would normally cost you more than the price of the entire e-manual to buy.

11. Events
Practical tips and techniques for those brave enough to get up and talk in public. (As well as tips for the not-so-brave!).

12. How to get your name in the papers
I ran a PR and marketing consultancy for nine years. This chapter is packed with practical tips and advice, which shows you how to get your name in the press - without paying for advertising.

13. Referrals
How to ask for - and get - the referrals you deserve.

PROFESSIONAL COPYWRITING
14. How to increase response from everything you write
Discover how professional copywriters pull the reader in - and deliver high response rates. Nigel reveals an easy to use formula - which works time and time again.

PUTTING IT ALL INTO ACTION
15. A call to action!
You must move your marketing forward on a regular, consistent basis. This chapter is your personal call to action - to start making things happen, BIG TIME!

Free bonus 1:  Competitive analysis checklist

Free bonus 2:  Client satisfaction survey

Free bonus 3:  How to increase your fee rates

Guarantee:  If you aren't happy, I will refund your money within one month of purchase - no questions asked.

The manual is delivered in Adobe PDF format - by email.  If you don't already have the Adobe Acrobat Reader -  click on this image to get the latest version:

Payment Options

PAY VIA PAYPAL
 
When you click on this button - you will be taken to a secure order form, where you can enter your credit card details.  Please note that delivery will be by email - within 48 hours.  (Please note that VAT will be added at checkout).

PAY BY CHEQUE
 £25 + VAT to give £29.37p.  Send an email and we will send you an invoice.

Nigel Temple holds an honours degree in marketing, from Greenwich University. He is a Faculty Member with The Chartered Institute of Marketing (CIM). Originally trained to sell by Rank Xerox, Nigel spent three years as a professional copywriter. He subsequently ran a marketing services agency for nine years. His first book, ‘Writing Copy for the Web’, was published by Hodder & Stoughton in 2003. Nigel has provided marketing advice to numerous organisations, both large and small. He delivers marketing seminars and speeches, on a regular basis.

Questions? Contact Nigel on: Tel:+44(0)1628 773128, or send him an email.

 
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