I regularly receive referrals. They usually arrive in the form of an email from a smart referrer, along these lines: Hi Nigel I hope that you are well. Julia Smith…
Here is a checklist of 7 marketing skills: 1. Lifetime learner. See: Is it important to keep learning? and Do you like learning? 2. Good with software and computers in general,…
Do you have new products or services planned or ready to go? If not, you may be able to hear a warning klaxon going off in the background. Products and…
Have you ever wondered whether your team understands your marketing strategy? By ‘team’ I mean everyone in your enterprise. Does it matter if they are kept informed? Surely marketing should…
Sometimes, it can be hard to remain positive, enthusiastic and motivated towards your future business success, can’t it? There are times when sales are down, your energy levels are low…
William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
I realise that this may strike you as an odd question. Surely most commercial enterprises are trying to grow, aren’t they? For various reasons, this may not be the case….
During my internet marketing workshops and talks, I used to say that you had 4 seconds to convince a website visitor to stay on your website. Today, that number has…
I graduated with a degree in marketing in the middle of a recession. I applied for hundreds of marketing jobs, to no avail. The answer proved to be the world…
It is all too easy to spend your time fighting the day to day battle, isn’t it? If you are running a business or a marketing department, finding the time…