How to get clients to come to you: CD programme
- Created and read by Nigel Temple -

"Businesses often think of marketing as an expense. Every business person knows the error in this thinking yet when money is tight, marketing budgets are the first to be trimmed. There is an alternative. Make your marketing work harder for the business. Following this advice became a lot easier for me after listening to Nigel's audio book on low cost marketing principles."  Clive Miller, SalesSense

"I highly recommend that you buy this product.  It provides a stimulating range of ideas."
- Raymond Marks, Managing Director, VAR International

"Excellent.  Bursting with ideas."
- Chris Challis, Managing Director, Camwells

• Attract more clients to your business
  
• Generate more sales enquiries
  
• Benefit from a systematic approach to your marketing
  
• Listen to the CDs at home / on the move
  
• No waffle.  Just the 'best bits' and proven ideas which deliver results
  
• 'Bite sized' tips and ideas

Do you have a client based business?  Are you a business owner, director or marketing professional?  Do you need more sales enquiries and more clients?  If that's a "Yes" - this product is ideal for you.

How to get clients to come to you is based on 25 years of real life marketing experience.  Nigel Temple has helped over 1,000 enterprises with their marketing.  Within this programme, he draws on his career as a successful salesperson, copywriter, marketing consultant and trainer. 

How to get clients to come to you describes how to build an effective marketing strategy - using proven marketing principles.  It then reveals a series of low cost promotional techniques.  Discover hundreds of practical marketing ideas which you can start using straightaway.

Imagine listening to the audio programme in your car, on a train or while you are walking.  You can skip to the chapter that is relevant to you.  Then you can apply the tips and ideas straightaway...and reap the benefits for your business.  Keep the book in the office - for easy reference.

• Packed full of 'golden nuggets'
  
• Step by step advice
  
• Guaranteed
  
• 15 detailed chapters....  

PLANNING
1.    Your marketing plan
How to produce a concise marketing plan - which will keep you focused.  All of the key elements are discussed and explained.

PRINCIPLES
2.    The road to advocacy
Why you must create active advocates - who will happily recommend you to their contacts.

3.    Golden principles
14 core marketing principles which will drive your business forward.  You should use these principles throughout your marketing campaigns.

4.    Give to get
How to use the power of 'reciprocity' to create new client relationships.  Examples of how you can do this.

PROMOTIONAL MIX
5.    Reciprocal marketing partners
How to get other people to sell for you.   A brilliantly effective, low cost sales lead generation technique.

6.    Are you a networker?
How to get more results from networking.  How to write a 'Networking Pitch', which will generate more interest from the people you meet.

7.    Your website
Condensed, specific advice to help you to generate more business from your website.

8.    Email marketing
It took Nigel years of trial and error to build a successful email marketing system.  Within this chapter he reveals how he did it.

9.    Information products
Why - and how - you should package and sell your knowledge.  'Real world' and online examples.

10.  Telemarketing
Here is a telemarketing system which gets their attention and gets them talking. 

11.  Events
Practical tips and techniques for those brave enough to get up and talk in public.  (As well as tips for the not-so-brave!).

12.  How to get your name in the papers
Nigel ran a PR and marketing consultancy for nine years.  This chapter is packed with practical tips and advice, which show you how to get your name in the media - without paying for advertising.

13.  Referrals
How to ask for - and get - the referrals you deserve.

PROFESSIONAL COPYWRITING
14.   How to increase response from everything you write
Discover how professional copywriters pull the reader in - and deliver high response rates.  You will hear about an easy to use formula - which works time and time again.

PUTTING IT ALL INTO ACTION
15.  A call to action!
You must move your marketing forward on a regular, consistent basis.