Tag Archives | blogging

Who reads blogs?

I have just been asked an interesting question within The Marketing Compass website: Who reads blogs? Google loves bloggers. Their algorithm scores a website higher if it can find a blog there. The key issue is that Google is moving towards semantic search. Semantic search = a search query that determines the intent and context of the search […]

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How to generate new ideas for content marketing / blogs part 2

Following on from Part 1 of How to generate new ideas for content marketing / blogs ….here are  14 more ways to produce new ideas for content marketing / blogs: 15.  Can you write about seasonal or cyclical issues? 16.  Ask your customers what they would like you to write about. 17.  Write about trends within your industry […]

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What I have learnt from Seth Godin

Seth Godin wrote ‘Permission Marketing’ in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book it says: “Turning strangers into friends and friends into customers.” The central idea of the book is that as opposed to forcing your messages onto […]

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How to get the writing done

When I am asked ‘how to get the writing done’, I ask a question: “What is the first thing you do when you start working, each morning?” Most business people tell me that they answer their emails. Here’s a suggestion for you. Leave the emails alone. Start a little earlier and write 300 words. If […]

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Blogging tips

Here are some blogging tips for you: Q. Is it a good idea to have a blog? A. Yes, it is, as it can help your search engine rankings, feed your newsletter and generate sales enquiries. Q. Where is the best place to have a blog? A. Inside your website, as every time you blog, […]

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A blogging experiment

I am currently blogging on a regular basis within The Marketing Compass website: www.marketingcompass.co.uk/blog I am writing about marketing strategy, promotional techiques and customer attraction. You can subscribe to The Marketing Compass blog, via RSS, if you wish.

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