Have you ever been stuck when it comes to deciding the next blog topic for your website? If you blog frequently, coming up with new topics can be a challenge. Here is an idea for you. Log into https://analytics.google.com and click on Behaviour / All pages. [I am assuming that you have Google Analytics installed […]
Tag Archives | blogging
What are the four benefits of business blogging? Do you blog? Discover the answers within this 2 minutes 23 second audio blog. How often do you blog? What challenges do you face? Share your blog URL via www.marketingcompass.co.uk and I will give you some feedback.
I have just been asked an interesting question within The Marketing Compass website: Who reads blogs? Google loves bloggers. Their algorithm scores a website higher if it can find a blog there. The key issue is that Google is moving towards semantic search. Semantic search = a search query that determines the intent and context of the search […]
Following on from Part 1 of How to generate new ideas for content marketing / blogs ….here are 14 more ways to produce new ideas for content marketing / blogs: 15. Can you write about seasonal or cyclical issues? 16. Ask your customers what they would like you to write about. 17. Write about trends within your industry […]
I recommend that you blog at least once a week. Serious players blog every day. Producing new ideas for your website content can be a challenge, can’t it? Here is a checklist of 14 ways to produce new ideas for content marketing / blogs: Have a whiteboard in your office where you can write new ideas. […]
Seth Godin wrote ‘Permission Marketing’ in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book it says: “Turning strangers into friends and friends into customers.” The central idea of the book is that as opposed to forcing your messages onto […]
There are numerous reasons why you should have a business blog. Here are seven of them: 1. Google loves a blogger. The search engines (i.e. Google, Bing and Yahoo) send out software ‘crawlers’. When they visit your website, the crawlers look at your sites’ log files. If they notice that something has changed (i.e. that […]
When I am asked ‘how to get the writing done’, I ask a question: “What is the first thing you do when you start working, each morning?” Most business people tell me that they answer their emails. Here’s a suggestion for you. Leave the emails alone. Start a little earlier and write 300 words. If […]
Here are some blogging tips for you: Q. Is it a good idea to have a blog? A. Yes, it is, as it can help your search engine rankings, feed your newsletter and generate sales enquiries. Q. Where is the best place to have a blog? A. Inside your website, as every time you blog, […]
I am currently blogging on a regular basis within The Marketing Compass website: www.marketingcompass.co.uk/blog I am writing about marketing strategy, promotional techiques and customer attraction. You can subscribe to The Marketing Compass blog, via RSS, if you wish.