Tag Archives | brand

Integrity in marketing

Does integrity matter in marketing, or in business for that matter? Seeing this question from the customer’s perspective, they like to be treated well. If there is a problem, they want it resolved quickly. Companies can save money by cutting down on service levels, avoiding their responsibilities and controlling customer communications through the use of […]

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Brand strategy

All businesses, no matter what size, should ‘think brand’. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to see a checklist, which explains what the branches mean. Brand strategy Begin with a clear set of objectives for your brand. What does it stand for? What is […]

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What is branding?

What is branding? Your brand = your business, seen from the customer’s perspective. Successful brands are based on strong values. Branding includes your visual identity, i.e. your logo, company colours and typeface. It also includes: *  The thickness of your business card *  How many times the phone rings, before a human being answers it *  How […]

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