How to get the digital marketing writing done

You know that content is king. You know that you should have over 100 pages within your website. You know that each web page should contain hundreds of carefully crafted words. You have been told that you really should blog, ideally every single day.

In addition, you should send out e-newsletters, post content within a plethora of social media platforms, write and film videos and produce riveting guides and other forms of intellectual property that you can offer to the marketplace in exchange for an email address.

*gasp*

Who has the time to do all of this?

Or even a small amount of it?

The question is: do you love to write? Even if the answer is ‘yes’, you may be struggling to find the time to get the writing done.

To make matters even worse, you may have heard that having several websites can generate more sales enquiries, that one site alone. I know that this is true, as I have 8 websites. They interconnect with each other via a web of cross links.

Here are some tips for getting the writing done:

* When ideas come, write them down.
* Write every day.
* Produce original content.
* Write fast.  Edit slowly.
* Expand your vocabulary by continually reading books.
* Expand your knowledge of punctuation, grammar, syntax and idiom.
* Study the world’s best copywriters.

I have been doing the above for over 3 decades.

Remember that what you write is part of your brand. The readers will seldom tell you about spelling mistakes, typos and poorly constructed sentences.

As a professional copywriting trainer I can tell you that my seminar audiences are appalled by poor writing. They move away from brands and businesses that don’t check their wording.

I receive 1 sales a day on average and this is quite sufficient. Larger businesses than mine require a higher number of leads. In which case, you need to turn up the volume.

I work with a small number of clients to make their digital marketing, include content writing, happen for them. To find out more, either email me via nigel@nigeltemple.com or call me on +44(0)1628 773128.  If you call me, I will listen without interrupting.

 

Using Quick Draft in WordPress

Are you a WordPress user? When you login to your site, you should find ‘Quick Draft’ within the Dashboard (which is the top item on the menu on the left of the screen).

You can use it to dash off a quick post. You then save your draft post (blog) idea and complete it later.

Google likes fresh content. Customers like to read about your products, services, tips and ideas. The more you write, the more you sell.

I believe that there is a strong argument for writing frequently. The benefits include better quality (writing is a craft that improves with use); deeper thought about your business (the act of writing creates new ideas); and a greater share of the search engines’ attention. Quick Draft helps you to get going and get something out there.

The objective is to ‘just write’ which I teach in my copywriting training courses. On this basis, don’t bother with images or search engine meta data (keywords). Matt Cutts from Google recommends that you write frequently and share your knowledge. Google will find you.

NB Note that this approach flys in the face of the advice that you may have heard about SEO and researching keywords. If you are interested in this issue, you are welcome to ask via The Marketing Compass.

PS I kicked off this post via Quick Draft and completed it in the Posts section of WordPress.

 

How to generate new ideas for content marketing / blogs part 2

Following on from Part 1 of How to generate new ideas for content marketing / blogs

….here are  14 more ways to produce new ideas for content marketing / blogs:Content marketing - photograph copyright holder Nigel Temple

15.  Can you write about seasonal or cyclical issues?
16.  Ask your customers what they would like you to write about.
17.  Write about trends within your industry / sector / niche.
18.  Think about technology: there is probably a story there.
19.  Human interest always attracts readers.
20.  Study your blogs stats (i.e via Google Analytics). What are the popular topics?
21.  Run a survey and write about the results.
22. Scrutinise your blog categories – what could you add?
23. Read your blog tags out loud.
24. Could you combine two previous blog topics and create a new blog?
25. Analyse your website / blog search box (i.e. for interesting keywords / phrases).
26. Have a content marketing plan, stretching a whole year ahead.
27. Read a cross section of blogs from other industries and countries.
28. Use creative thinking techniques (would it help to hire a creative thinking trainer?)

The more frequently you blog, the easier it gets. One idea sparks other ideas. The hardest part is getting started.

Photograph © Nigel Temple

How to generate ideas for content marketing / blogs …part 1

I recommend that you blog at least once a week. Serious players blog every day. Producing new ideas for your website content can be a challenge, can’t it? Here is a checklist of 14 ways to produce new ideas for content marketing / blogs:Content marketing - photograph copyright holder Nigel Temple

  1. Have a whiteboard in your office where you can write new ideas.
  2. Carry a notebook around with you: when an idea comes – write it down.
  3. Have a monthly content marketing ideas brainstorming session.
  4. Write customer stories, as people love a good story.
  5. Write about the blood, sweat and tears which go into your products / services.
  6. What are you currently doing. What’s new / interesting / innovative?
  7. Reveal some of your plans for the future (and I hope that you have one).
  8. Create a  Google Drive (or similar) spreadsheet (easy to search).
  9. Pick up media stories and commment on them.
  10. Experiment with video blogs.
  11. Create a giant Mind Map, as Mind Mapping helps you to think in a different way.
  12. Read non-competitive blogs as this will spark ideas for you.
  13. Keep a pen and paper by the side of your bed.
  14. Talk to anyone who will listen about your blogs. As you talk, new ideas will arrive.

By the way, IMHO don’t analyse what your competition is doing. You will just end up copying them. It is important to be original and lead the field. I’m often asked by clients and seminar delegates how to generate ideas for content marketing / blogs and I hope that this checklist helps you. 

Click here to read Part 2 – with 14 more ideas for coming up with content marketing / blog ideas

Photograph © Nigel Temple