Tag Archives | copywriting

The AIDCA copywriting model

The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product description generates Interest 3. The offer / proposition produces Desire 4. Guarantee / reassurance gives Conviction 5. Call to action Action generates sales AIDCA can be used throughout the promotional mix. Have you tried this model? Did it […]

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26 ways to write better headlines

Headlines are the gateway to your website, blog, newsletter, e-shot, advertisement, direct mailshot or any other promotional piece. Ineffective headline? The result = fewer readers and sales. “On average, five times as many people read the headline as the body copy. When you have written your headline, you have spent eighty cents out of your […]

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Copywriting – art or science?

The purpose of commercial copywriting is to create more sales. Copywriting is more of a science, than an art. This is because there are established formulas which have been proven to work, time and time again. If your ‘marketing words’ are going to succeed, they must: * Get the reader’s attention * Make them want […]

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