Tag Archives | copywriting

26 ways to write better headlines

Headlines are the gateway to your website, blog, newsletter, e-shot, advertisement, direct mailshot or any other promotional piece. Ineffective headline? The result = fewer readers and sales. “On average, five times as many people read the headline as the body copy. When you have written your headline, you have spent eighty cents out of your […]

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Copywriting – art or science?

The purpose of commercial copywriting is to create more sales. Copywriting is more of a science, than an art. This is because there are established formulas which have been proven to work, time and time again. If your ‘marketing words’ are going to succeed, they must: * Get the reader’s attention * Make them want […]

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How to get the writing done

When I am asked ‘how to get the writing done’, I ask a question: “What is the first thing you do when you start working, each morning?” Most business people tell me that they answer their emails. Here’s a suggestion for you. Leave the emails alone. Start a little earlier and write 300 words. If […]

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