Tag Archives | creative thinking

Making creativity part of company culture

William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.” During the 20 years that I have taught creative thinking, there have been fundamental shifts within our civilisation. For example, […]

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Creative thinking skills

Creative thinking skills give you an unfair advantage in business. If you can create new ideas on demand, you’ll be better equipped to overcome challenges, create new product ideas and sail past the competition. The question is, are you a creative thinker? I have asked several thousand seminar delegates this question (I taught Creative Thinking […]

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