Imagine being able to use the world’s leading CRM and email marketing system together. This is how it is done. Salesforce can be integrated with MailChimp via the Salesforce AppExchange. When I did this, I found it to be a straightforward exercise. STEP 1 Getting Salesforce and MailChimp to talk to each other According to […]
Tag Archives | CRM
Marketing Software Map
By Nigel Temple on April 5, 2017 in CRM, Internet marketing, MailChimp, Marketing strategy, Technology, WordPress
Here is a Marketing Software Map: The central red circle is your CRM (Customer Relationship Management system). There are thousands of CRM systems available to you. Key issues to consider include: 1). Is the CRM easy to use? 2) Will your customer facing team actually use it? 3) Does it integrate with your newsletter system, i.e. […]
HubSpot CRM review
Hubspot CRM https://www.hubspot.com/products/crm is a free to use Customer Relationship Management solution. It is cloud based, so that you can access it from a website browser or a mobile phone. Hubspot CRM enables you to store all of your contacts in one place and easily access this information. See: https://www.hubspot.com/pricing/crm Customer interactions are tracked automatically. Sales deals […]
Integrated digital marketing strategy
By Nigel Temple on November 30, 2016 in CRM, Email marketing, Internet marketing, MailChimp, Software, Startups
Within an increasingly digital economy, enterprises need to have an integrated digital marketing strategy in order to manage the flow of information and the customer journey (prospect, ‘tell me more’, customer, client, brand advocate). Your digital marketing strategy should include: * A strategy that brings sufficient visitors to your website in order to generate the […]
Capsule CRM review
I am a MailChimp consultant and trainer www.mailchimptraining.co.uk and I am often asked about CRM systems that work well with MailChimp. Capsule CRM https://capsulecrm.com integrates with MailChimp. Capsule is based in Manchester, UK and was founded in 2009. It is an easy to use system. (I often tell clients and seminar audiences: “The CRM that is […]