Tag Archives | customers

Putting the customer at the heart of your business

Marketing is all about customers. Finding them is supposedly the hard part. Keeping them is a different thing entirely. Various encounters that I have had this summer, with a wide variety of enterprises, has made me think about customers and what they appear to mean to different organisations. A large financial institution comes to mind. […]

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Customer attraction system

Do you have a Customer Attraction System (CAS) as part of your business model? Does it generate a steady stream of conversations, sales enquiries and sales? Is it predictable? During the last century, marketing was largely all about pushing. Companies pushed the (unwilling) customer towards their brands, using expensive advertising, telesales, direct mail and sales […]

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