7 reasons why your marketing is failing

Here are seven reasons why your marketing is failing (or not working like a well oiled machine):

STRATEGY  In the midst of confusion, do you have a clear strategy? Does it include a clear offer to a defined marketplace?

PLANNING  Do you have an easy to understand written plan that you refer to regularly?

CUSTOMER  Is the customer at the heart of your business? Do you have enough customers? If not, why not?

COMMUNICATION  Are you a natural creative communicator? Do you enjoy writing?

PROMOTION  Do you have an effective promotional mix? How many ways are you ‘getting the word out’?

INTERNET  Have you embraced digital marketing? We now live in a digital economy: are you part of it?

SELLING  Do you dislike selling to people? Have you been a quota bearing sales professional? What is your conversion rate? Are you recording the sales pipeline numbers? Are you generating enough sales leads?

There is an 8th reason: YOU. Are you getting in the way of your own success? This could be because of lack of clarity, not having a mentor, feeling overwhelmed, being drawn to the same old (ineffective) processes or listening to your peer group / family who: A. love you and B. tell you all the reasons why you won’t succeed.

Written by marketing consultant, trainer, speaker and author Nigel Temple.
3,000+ clients over a 30 year period.
Join the marketing conversation within The Marketing Compass community.
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Talk to Nigel 1-2-1 about your marketing for £97 +VAT: www.navigatorplus.co.uk

Marketing for free

Are you reluctant to spend money on your marketing? Are you are running a small business or a startup – or has your budget run out? If that is a ‘yes’ – this article on marketing for free will help you.

Interestingly, unpaid for marketing can be more effective than the paid for variety. The reason is that the free stuff (i.e. articles, blogs, do-it-yourself SEO,  media interviews, talks, social media etc) has more credibility than the paid for variety, i.e. advertising.

The challenge, of course, is time. Business owners are usually running at full stretch. Marketing professionals have a never ending to-do list.

With the advent of digital marketing communications – writing can deliver rapid results. In the last century, when I was a professional copywriter, I would take up to a week to write an article for a client, then submit it by post to a publication and then wait a few months for the article to appear in print * gasp *.

Today, as you know, you can publish a blog post the instant you have finished writing it. You can then, within a few moments, let your social media contacts know about it.

My advice is  begin your day by writing. Do this before you check your emails (which is the first activity of the working today for many people). I have been doing this for the last few weeks, although I have been massively busy with clients, training events, The Marketing Compass and my family.

A blog can feed a newsletter and generate ideas for talks and books. Remember that ‘Google loves a blogger’.

Marketing for free is a mind set and you have to be able to come up with a lot of ideas.  A key skill is creative thinking skills which I have written about here.

The challenge of course is selecting the right mix of promotional techniques for your enterprise and then getting to grips with the myriad of details. I recommend that you start with the free ones.

Here are 50 ways to promote your business – many of which are free.

What is branding?

What is branding? Your brand = your business, seen from the customer’s perspective.

Successful brands are based on strong values.

Branding includes your visual identity, i.e. your logo, company colours and typeface. It also includes:

*  The thickness of your business card
*  How many times the phone rings, before a human being answers it
*  How quick off the mark you are to respond to questions and enquiries
*  Where you appear within Google organic search results
*  The impression that your website gives, within the first 3 seconds of looking at it
*  What people are saying about you in conversation and within the social media
*  The number of times that your target markets hear / see your brand name
*  The emotional reaction that occurs, when someone encounters your brand
*  The ability of dormant, current & prospective customers to describe what you do
*  The clarity of your brand proposition, positioning  and identity
*  The behaviour of the business owner, management and every member of staff
*  The extent and depth of your promotional mix
*  The stories that customers tell about you
*  Your writing ability
*  The images you use
*  Your attention to detail

If you have a question about branding, you are welcome to ask me.