How to publish a book

There are numerous benefits to publishing a book. I was asked how to do this, via The Marketing Compass and here is my answer:

The two options are: A. Self publish. B. Find a publisher. The options are not mutually exclusive.

I recommend that you start with ‘A’. For example, you can do this via Lulu.com https://www.lulu.com
Their motto is: “Create, publish and sell your book for free”.
Lulu enables you to create a hardback, softback or e-book (or all three).
Lulu’s distribution channels include Amazon and Barnes & Noble.

Alternatively, Kindle Direct Publishing (which I currently use) https://kdp.amazon.com enables you to earn 70% royalty on your books.

This is all very well, however, royalty payments are only part of the story.

Once you have printed say 100 softback (paperback) books you can of course sell them when you deliver talks. Position the books in a stack on the table at the front of the room. Ensure that the audience can see the front cover i.e. by leaning a copy against the stack. Mention the books during your talk and say that “you can buy a signed copy for £X.” When you have finished speaking, sit down and start signing the books. When I have done this, a queue forms of eager buyers. 🙂

In addition to kicking things off by self publishing, study relevant publishers within bookshops and submit your book via their respective websites.

As always, feedback and questions are welcome.

How to get a book into print

How to Get Clients to Come to you by Nigel Temple
How to Get Clients to Come to you by Nigel Temple

A question that I regularly get asked is “How to get a book into print?” Here is a process for getting your first book into print:

1. Write down the reader profile that you are aiming at.

2. Write down the core proposition of the book (“this book will solve problem XXX”).

3. Check Amazon / bookshops etc to see what’s already out there.

4. Do your best to ensure that your book doesn’t have too much competition.

5. Write at least 10 book titles and select the best one.

6. Write chapter outlines (10 chapters is perfect).

7. Write the first chapter.

8. Submit a book proposal to 10 relevant publishers, via their websites.

9. Start writing your book / continue writing it. Give yourself a daily word count
to achieve at least 25,000 words within three to six months.

10. Whilst you are awaiting responses from publishers(!), investigate self-publishing.

You are welcome to ask questions about how to get a book into print or becoming an author (or any other marketing topic!) via: www.marketingcompass.co.uk