Tag Archives | selling

Just listen to me

I graduated with a degree in marketing in the middle of a recession. I applied for hundreds of marketing jobs, to no avail. The answer proved to be the world of professional selling, which taught me a great deal – partly because I was trained to sell by Rank Xerox. One of the many things […]

Continue Reading 0

Selling professional services

When you are selling professional services, there is no point in pushing too hard. Don’t think in terms of ‘sales leads’. Instead, think in terms of ‘conversations’. I enjoy have relaxed conversations with professionals, business owners and subject experts. It is interesting to ask open questions about their business and to get them talking. Every […]

Continue Reading 0

The life of a salesperson

Salesperson: “Hello, would you be interested in…..” Customers: “No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. […]

Continue Reading 0

Telemarketing training

The central challenge with telemarketing is what the caller should be saying in the first 12 seconds of the call. Overwhelmingly, almost as soon as the telemarketer starts talking, the recipient of the call just wants to get rid of them. I’m delivering two telemarketing training events this month, for separate clients. Telemarketing is part […]

Continue Reading 0

Telemarketing tips

Do you use the telephone, in order to sell your products / services? Do you get nervous? If that’s a “Yes”, here are some telemarketing tips which you may find helpful. ‘Telemarketing’ includes all forms of outbound calls, including appointment setting and direct sales (‘telesales’). * Use a CRM (Customer Relationship Management) system in order […]

Continue Reading