Tag Archives | strategy

Strategic marketing thinking

It is all too easy to spend your time fighting the day to day battle, isn’t it? If you are running a business or a marketing department, finding the time to think can be a challenge. From time to time, it is a good idea to take a step back and think about your marketing strategy. […]

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The Marketing Mindset – 7 keys to success

Does your organisation have a ‘Marketing Mindset’? Ask yourself and your colleagues this question: “Are we sales driven or customer focused?” There is nothing wrong with selling. However, sales will come more easily if you have a marketing orientated culture. Below the Mind Map, you will find 7 keys to success…   The Marketing Mindset […]

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