Is copywriting part of your job? Here are some tips!

For many of us, copywriting is just part of what we do. Marketing professionals often write some copy, i.e. a blog and social media content, as well as the text for printed collateral. Business owners usually write the words for their websites, as well as newsletters, e-shots, social media, advertisements and the countless other items which require ‘marketing words’.

Copywriting training

During my 30 years (so far!) as a marketing consultant, trainer and speaker I have found that many business people are somewhat uncomfortable when it comes to writing. Here are some tips which may help.

1. Begin your day by writing 150 words. Do this before you open your emails!

2. Write every morning for the next 21 business days. This will help you to get into the habit of writing.

3. When you write the first draft, don’t edit your work. Just write. Come back later and review your words.

4. Keep a (paper) notebook with you at all times. Use it to jot down ideas.

5. Read books. (Professional writers are avid readers).

6. Find a mentor who is good with English. Ask them if they would give you some feedback on your copy.

7. Read books on copywriting, as well as online tips and advice.

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I wish you well with you writing!

How to get more followers on Twitter

Twitter logoI’m often asked how to get more followers on Twitter. Here’s a quick checklist:

*  Fill in / update your Twitter profile. Make it interesting!
*  Include a photograph of yourself looking at the camera and smiling (alternatively, for a business, use your logo).
*  Follow more people (quite a few will follow you back).
*  Ensure that Twitter opens up, first thing in the morning, within your internet browser
*  Tweet every day, at least six times *gasp*.
*  ReTweet interesting Tweets (this counts as a Tweet, in its own right).
*  A business should Tweet about its ‘professional knowledge’, i.e. your area of expertise.
*  Write a blog at least once a week within your website and share it, via Twitter. Here are some blogging tips.
*  Use a URL (web page address) shortening service such as or so that you can fit long URLs into your Tweets.  Insert the (shortened) link after about four or five words (as you will get more clicks).
*  URL shortening services also provide metrics – so that you can see how many people have clicked on your links.
*  Within Twitter,  click on @Connect in order to see who is mentioning you. Respond to these mentions.
*  Install the Twitter App within your smartphone and use this on a daily basis.
*  Check the profiles of new Followers and then thank them (via a public Tweet). Include a question, i.e. “What’s your top #coaching tip” (if they are a coach).
*  Use #hashtags. By putting the # symbol in front of  a word, it makes it clickable, within Twitter. People can click on hashtags to find things which interest them.
*  Share interesting items which you find on the internet (i.e. by using share buttons).
*  Read and then re-read each Tweet, before you press Send.
*  Don’t use automated systems to send Tweets. We’ll know that you are a machine.
*  Promote your Twitter account, i.e. within your email signature, website, business cards etc.
*  Join The Marketing Compass and ask social media questions.
*  Finally – you can’t bore people into following you. Be interesting and responsive.

Follow Nigel on Twitter:

Nigel Temple is a social media consultant, speaker and trainer. He shows business owners, professionals and teams how to get better results from social media – including brand awareness, website traffic and sales enquiries.  To find out more about Nigel’s services email or call Joanna on +44 (0)1628 773128.

He welcomes media enquiries about social media / digital marketing. He has appeared within the national press and broadcast media.

Nigel is the founder of The Marketing Compass – join thousands of business owners, tell us about your business and ask some marketing questions!