Social media broadcasting versus engagement

Within social media, an example of ‘broadcasting’ would be sharing your blog entries. Some companies do little else.  A few of them are very good at doing this, particularly if the blogs are relevant to their target market and are well written, helpful and useful.

Sadly, this is not always the case. You may be aware of some enterprises / brands that churn out huge volumes of blog material, much of which is of little value.

An alternative strategy is engagement. For example, you can ask a member of Twitter a question by sending a Tweet which includes their Twitter handle. They will see that they have been mentioned via ‘Notifications’.

Another example would be the use of instant messaging with LinkedIn or Facebook. As I am writing this post, my smartphone has been pinging, as new instant messages arrive via LinkedIn.

In addition, you can of course Like, Comment or Share other people’s content. I am selective when I do this and I only Like content which is interesting, thought provoking etc.

When I comment on someone’s social media content I am always positive. I am not saying that you should do what I do, and I have noticed that other people can be controversial or negative in their comments. I have always wondered if this works for them, if they have something to market / sell?

An effective strategy is to combine broadcasting with engagement. Yes, I realise that this is time consuming but it beats cold calling,  doesn’t it?

As always, I welcome comment and feedback on my posts.

Twitter analytics

twitter-analytics-ver1I am quite used to business people being cynical about Twitter. “That’s just for sharing cat pictures!” they shout at me, during my workshops and marketing talks.

Twitter currently has 317 million active users (including Donald Trump).

I have used Twitter for several years. Here’s why:
* Google indexes Tweets (so it’s helpful from an SEO perspective)
* It delivers website traffic
* It generates business

You can check out your Twitter stats here:

The information includes a 28 day summary, impressions, profile visits, mentions and followers.

You can also see your top tweet and top mention. You can use this feedback to improve the way in which you use Twitter.

Click around the menu options to find more information, i.e. audience interests (are you communicating with the right people, i.e. members of your target markets?)

Here is my Twitter account:

How to use Buffer for Twitter in 6 steps

bufferBuffer is an easy to use way of auto posting to Twitter.

Here is a quick guide to using it:

1. Login to your Twitter account

2. Open:

3. Within Buffer, click ‘Login’ (upper right hand corner of the screen)

4. Choose ‘Login with Twitter’

5. Enter 10 Tweets, one at a time where it says: “What do you want to share?”

6. Buffer will autopost over the next two and half days

Here is a review I wrote on Buffer.


Business benefits of using Twitter

Twitter logoI am often asked what are the business benefits of using Twitter? It can increase your search engine ranking, as Google indexes Tweets. It can bring visitors to your website. It can produce sales enquiries for you (I have achieved all three of these, with up to 21% of my monthly website traffic via Twitter).

Twitter is a ‘micro blogging’ website. If you are technically inclined, Twitter’s core technology is a device agnostic message routing system with rudimentary social networking features.

The idea is to answer the question ‘What are you doing?’ in 140 characters or less. Messages can be sent via mobile texting, instant message or the web. Notice that the messages are not delivered by email. They appear online / on your phone etc. Once you have registered, people can choose to ‘Follow’ you, which simply means that they will receive your messages.

How does this help my marketing?
1. It is another way of ‘getting the word out’ about your enterprise.
2. Followers can get to know you and what you do.
3. You can alert your Followers about new articles, blog postings, events etc.
4. As networkers know, relationships lead to paying customers.

Your Twitter profile allows you to put a line or two of information about yourself. You can let people know where in the world you are based and include a link to your website, if they want to find out more. (YOu can put three links in, if you wish)

When you have a reasonable number of followers, you can manage everything by using TweetDeck extends the functionality of Twitter by taking an abundance of information i.e twitter feeds, and breaking it down into more manageable bite sized pieces.

Amongst other things, Tweetdeck allows you to:
* Add multiple Twitter accounts
* Manage your Twitter Lists
* Sort friends and searches into columns

There are numerous other applications available, which help you to get more out of Twitter / social networking, including Hootsuite:

Twitter tips
1. Positioning. If you are using Twitter as part of your customer attraction strategy, think about your ‘Twitter Positioning’. In other words, what do you stand for and how do you want to be seen by other Tweeters?

2. Who do you want to connect with? What are they interested in? What are they searching for?

3. Be a Giver. People will follow you if you have something to give them. For example, helpful, useful and interesting tips and ideas.

4. People first, business second. Twitter is first and foremost a social network, so be sociable.

5. Reveal something about yourself. You are a unique and interesting human being. We want to know more about you.

6. Be Helpful. Recommend other Tweeters. ReTweet interesting stuff. Answer questions. Connect people to each other.

7. Engage with people, by joining in and becoming part of the conversation.

8. React now! Twitter works in ‘real time’. It is a continual flow of conversations, feedback, ideas and chit chat. Become part of the flow and react quickly to what’s going on in the Twitterverse.

9. Your website. Upload helpful, useful and interesting material to your website. From time to time, Tweet about this content and point your Twitter followers towards your site. Ask them to ReTweet (RT) these messages.

10. Commitment. Use Twitter regularly, i.e. every day.

Twitter search
Search within Twitter here:
(start by searching for yourself / your company).

Find Nigel on Twitter here:  …where he currently has 13,000+ Followers.

Nigel offers social media strategy training – including the use of Twitter.


How to get more followers on Twitter

Twitter logoI’m often asked how to get more followers on Twitter. Here’s a quick checklist:

*  Fill in / update your Twitter profile. Make it interesting!
*  Include a photograph of yourself looking at the camera and smiling (alternatively, for a business, use your logo).
*  Follow more people (quite a few will follow you back).
*  Ensure that Twitter opens up, first thing in the morning, within your internet browser
*  Tweet every day, at least six times *gasp*.
*  ReTweet interesting Tweets (this counts as a Tweet, in its own right).
*  A business should Tweet about its ‘professional knowledge’, i.e. your area of expertise.
*  Write a blog at least once a week within your website and share it, via Twitter. Here are some blogging tips.
*  Use a URL (web page address) shortening service such as or so that you can fit long URLs into your Tweets.  Insert the (shortened) link after about four or five words (as you will get more clicks).
*  URL shortening services also provide metrics – so that you can see how many people have clicked on your links.
*  Within Twitter,  click on @Connect in order to see who is mentioning you. Respond to these mentions.
*  Install the Twitter App within your smartphone and use this on a daily basis.
*  Check the profiles of new Followers and then thank them (via a public Tweet). Include a question, i.e. “What’s your top #coaching tip” (if they are a coach).
*  Use #hashtags. By putting the # symbol in front of  a word, it makes it clickable, within Twitter. People can click on hashtags to find things which interest them.
*  Share interesting items which you find on the internet (i.e. by using share buttons).
*  Read and then re-read each Tweet, before you press Send.
*  Don’t use automated systems to send Tweets. We’ll know that you are a machine.
*  Promote your Twitter account, i.e. within your email signature, website, business cards etc.
*  Join The Marketing Compass and ask social media questions.
*  Finally – you can’t bore people into following you. Be interesting and responsive.

Follow Nigel on Twitter:

Nigel Temple is a social media consultant, speaker and trainer. He shows business owners, professionals and teams how to get better results from social media – including brand awareness, website traffic and sales enquiries.  To find out more about Nigel’s services email or call Joanna on +44 (0)1628 773128.

He welcomes media enquiries about social media / digital marketing. He has appeared within the national press and broadcast media.

Nigel is the founder of The Marketing Compass – join thousands of business owners, tell us about your business and ask some marketing questions!