Tag Archives | values

Integrity in marketing

Does integrity matter in marketing, or in business for that matter? Seeing this question from the customer’s perspective, they like to be treated well. If there is a problem, they want it resolved quickly. Companies can save money by cutting down on service levels, avoiding their responsibilities and controlling customer communications through the use of […]

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What are your values?

Great brands are built on strong values. If your business is ‘just you’, then you are the brand. What are your values? Values = the basis of branding. As a business owner, your values are the foundation of your enterprise. Being clear about your values will help you to position your enterprise, amongst other things. […]

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