Website checklist

Here is a website checklist:Website Review by Nigel Temple

1. What is the main objective for your website?

2. Is your site customer focused?

3. Are you happy with your CMS (Content Management System)?

4. Is your design modern and professional?

5. Is your website optimised for the search engines?

6. Do you have more than 100 pages of content on your site?

7. Are you promoting your site consistently, using a varied promotional mix?

8.  Are you measuring results (analytics, leads and sales)?

Did you know that we offer WordPress website development, including a digital marketing strategy review, copywriting and a brand new website. Interested? Get in touch to find out more.

7 ways to make your website more effective

Your website is your ‘marketing hub’. All of your digital marketing should connect to it and flow through it. Here are 7 ways to make your website more effective:

1.  Decide what your website is there for. Some websites don’t have a clear purpose. Yours should. Is it primarily all about awareness, sales leads or online sales, for example? Don’t try to please everyone. Have a clear focus for your site.

2.  Use a Content Management System. A CMS such as WordPress, enables you to have full control over your own website.

3.  It must look professional. There is nothing worse than a poorly designed site, where the colours clash and nothing lines up. It must look good at first glance (by which I mean within 1 second).

4.  The content must be professional. Your content must read well and have perfect grammar, punctuation and spelling. If it does, no will notice – as they will be concentrating on the messages and what you have to sell, not tripping over badly written webcopy.

5.  It has to work well technically. Does it look great on a desktop, laptop, tablet, projection screen and smartphone?

6.  Google loves a blogger. Everyone knows this so the question is – how often do you blog? (I am now blogging every business day * gasp *).

7.  Measure your results. You may well have Google Analytics (or another stats package) installed on your site. If you do: how often do you review this information?

Bonus idea: use images – as a picture paints a thousand words. People remember images, long after they have forgotten what was said or read.

Nigel Temple offers a website review service.

There is a Websites group within The Marketing Compass website where you can ask questions.

Follow Nigel on Twitter:  https://twitter.com/nigeltemple

 

Internet marketing strategy

Here is a Mind Map which shows the key elements of internet marketing strategy (click to expand). Scroll down to discover what the map means and to read a checklist…

Internet Marketing Strategy

I often use Mind Maps when I am delivering internet marketing talks / presentations. I find that they help the audience to see the ‘big picture’. This Mind Map is all about internet marketing strategy and the branches refer to the following key points:

Internet marketing objectives

What is the primary objective of your internet marketing (i.e. website, SEO, newsletter, videos, social media)? To create awareness? To build relationships? To generate sales and revenue? I have asked thousands of seminar delegates this question. Interestingly, they are often hesitant in answering. How about you: do you know what the primary mission of your website is? If you are unsure, could this explain why you are not getting the results you are after?

Internet marketing skills

Are you technical by nature? Do you love to write? Are you a marketing professional? Successful websites are driven by strategic marketing thinking; they contain well written, compelling copy (website words); and they work seamlessly (i.e. the technology works so well that you don’t really notice it, in the same way that you don’t notice a car engine – until it starts playing up).

Online attraction processes

Are your website, newsletter and social media interactions engaging your customers, or failing to get their attention and interest? Are you educating them, when they are hungry for knowledge?

Content Management Systems

Which CMS do you use? Have you received any training, with regards to its features and functionality?

Social media campaigns

‘Social’ and ‘Search’ are merging. Now is the time to build your social media network. Don’t just be a ‘broadcaster’ (which is boring): be a conversationalist – you will be surprised by the difference.

Content production

As the old saying goes, ‘content is king’. My clients (and members of The Marketing Compass) tell me that the more they write, the more they sell. In addition to the written word, use videos and images (do you like the Mind Map? Mind Mapping was invented by Tony Buzan – Hello Tony!)

How to you spend your internet marketing time and resources?

Yes, I know that you are busy. Yes, I know that you already have a great deal to do. However, let’s face it, the future is digital. Spend some of your time learning about the new technologies. Spend some time writing and creating interesting content. Delegate the stuff that you don’t love to do to somebody else.

Internet marketing metrics and results

‘What gets measured, gets done’. This certainly applies to internet marketing. Are all your efforts actually generating money in the bank? It’s no use having lots of traffic, hits, followers, likes etc if you are not making money.

Accept that change is not going to go away (in fact, change will continue to accelerate). This a fantastic time to be alive, if you love to learn. I wish you well with your internet marketing journey.

Nigel Temple is an internet marketing consultant, author, speaker and trainer. He shows business owners, professionals and teams how to get better results from 21st century marketing – including online brand awareness, improved search engine rankings, social media effectiveness, website traffic and sales enquiries / sales. He is often asked to deliver his website review service – for business owners, boards of directors and teams.

Nigel has taught internet marketing since 2000. He served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. He led over 500 Business Link workshops, focusing on website effectiveness, SEO and social media. Today, he delivers internet marketing events for The Marketing Compass which provides impartial marketing advice for business owners.

To find out more about Nigel’s services email joanna@nigeltemple.com or call Joanna on +44 (0)1628 773128.

He welcomes media enquiries about 21st century marketing, social media and digital marketing. He has appeared within the national press and broadcast media.

Nigel is the founder of The Marketing Compass – join thousands of business owners, tell us about your business and ask some marketing questions!

Follow Nigel on Twitter: http://twitter.com/nigeltemple

How to get more website visitors

I am often asked how to get more website visitors or “how to get a website on Google”. There are two answers to this question:

1. Work within your website

2. Work outside of your website

Working within your website
You will find it much easier to work within your website if you have a CMS (Content Management System) such as WordPress. This will give you control over your site and make it easy for you to add new content. Your content should be helpful, engaging, factual, relevant and interesting (in other words, you can’t bore people into buying from you). Content can come in the form of written words, still images, video or audio.

Remember that ‘the more you write, the more you sell.’ Within your website pages and blog entries, aim to write at least 300 words * gasp *. Yes, I know that this is quite a bit of text (and it certainly adds up, if you have many pages). However, Google increasingly likes to read long pages, full of well written text.

Ensure that you have a blog within your site. Blogging can have a dramatic effect on the number of website visitors you receive. Every time you blog, you will be adding to the size of your site. (Think about the world’s best known sites, i.e. Amazon, eBay, bbc.co.uk, Wikipedia – they have a great deal of content and a considerable number of pages, don’t they?)  By the way – a word to the wise – don’t write about yourself / your enterprise the whole time. Instead, write for your customers and help them to learn and improve their lives. Here are some blogging tips which may help you.

Do you love to write? Here are some copywriting tips which you may find useful.

In order to get traffic to a website it is (still) important to understand meta data (which helps search engines to understand what a web page is about). This includes the all important Title Tag. You have 65 characters to play with. Make them count! (If you are interested in SEO, you are welcome to join thousands of business owners within The Marketing Compass and check out the SEO group there).

Working outside of your website
In general terms, this is all about getting more links pointing at your website. There are several answers to the question “how do you get backlinks?” One way of doing this is to list your website within directories, such as www.dmoz.org (which is the largest human edited directory on the web), however, you should be aware that the search engines are getting more sophisticated in the way in which they work. For example, Google now takes into account your social media footprint, i.e. the social media platforms which you belong to and are active within. Interestingly, this ties in with blogging. If you are a frequent blogger, you will find that more people share your blog and you will also receive more backlinks.

In conclusion, the primary answer to the question “how to increase website traffic” is to become a recognised expert in your field and to demonstrate this, within your website. This is easier than ever before, due easy to work with website software.

The Marketing Compass runs half day events on the following subjects, which are relevant to this blog:

Social media training (held in London and other locations)

SEO – How to make Google love your website

The secrets of professional copywriting

By the way, if you are looking for a WordPress specialist for website development or WordPress training click here.

Nigel Temple is an internet marketing consultant, author, speaker and trainer. He shows business owners, professionals and teams how to get better results from 21st century marketing – including online brand awareness, improved search engine rankings, social media effectiveness, website traffic and sales enquiries / sales.

Nigel has taught internet marketing since 2000. He served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. He led over 500 Business Link workshops, focusing on website effectiveness, SEO and social media. Today, he delivers internet marketing events for The Marketing Compass which provides impartial marketing advice for business owners.

To find out more about Nigel’s services email joanna@nigeltemple.com or call Joanna on +44 (0)1628 773128.

He welcomes media enquiries about 21st century marketing, social media and digital marketing. He has appeared within the national press and broadcast media.

Nigel is the founder of The Marketing Compass – join thousands of business owners, tell us about your business and ask some marketing questions!

Follow Nigel on Twitter: http://twitter.com/nigeltemple

Website review service

Nigel TempleAre you happy with your website results? Are you receiving sufficient hits, visitors and sales enquiries? Would it help to have a website review with a professional marketing consultant? Nigel Temple has taught internet marketing since 2000. He has helped over 10,000 enterprises to get better results from their websites. The discussion includes your objectives; design and structure; website words; SEO; social media strategy; technical issues; customer engagement; and sales leads / e-commerce sales.

Discover a series of practical, easy to implement changes which can transform your website performance. Benefit from Nigel’s considerable experience and his straightforward advice, feedback and ideas.

Websites are ‘marketing hubs’ which provide a central focus for attracting more customers. Your website needs to create a professional first impression, be easy to navigate and generate a steady flow of business. Nigel can show you how to pull everything together, so that your website generates the results which you deserve.

Choose from a 1-2-1 meeting, a team meeting, a talk to a large group or via a Skype call.

Looking for website project management / strategic direction?
I am often asked to manage website development projects – in order to ensure the best possible results. This can include my webcopy writing services.

For a quotation, email nigel@nigeltemple.com or call +44 (0)1628 773128.