WordPress benefits

wordpress logoHere are 10 WordPress benefits:

1.  The software is free.
2.  WordPress gives you control over your own website: it is a CMS (Content Management System).
3.  Thousands of plugins are available, mostly for free. They provide software functionality, i.e. forms creation and help with SEO.
4.  There are thousands of WordPress themes (‘look and feel’), so that you can create professional looking websites.
5.  Google likes WordPress; it is easy for non-technical people to create Google friendly content.
6.  It is easy to create new pages and blog entries – that will bring more visitors to your website.
7.  It is supported by a global fraternity of technorati who continually update WordPress (for free).
8.  It is easy to update to the latest version of WordPress and also to update plugins.
9.  Many website hosting companies offer easy WordPress ‘one-click’ installation.
10. There are over 1 billion websites. 26% of them use WordPress.

See also: WordPress review

Who reads blogs?

wordpress logoI have just been asked an interesting question within The Marketing Compass website: Who reads blogs?

Google loves bloggers. Their algorithm scores a website higher if it can find a blog there. The key issue is that Google is moving towards semantic search.

Semantic search = a search query that determines the intent and context of the search phrase.

Google likes subject experts who write regularly and at length about their area of expertise. This thinking lines up with semantic search. For example, a brochureware website is arguably not as helpful to a searcher as a content rich blog that provides in depth information on a given subject.

Googles does not like websites that attempt to ‘game the system’ by using keyword stuffing, link farms and discredited black hat SEO techniques. A business contact of mine told me recently that she had lost 60% of her turnover when Google removed them from organic search listings. They had inadvertently used black hat search techniques. Why bother to go in that direction, when you can write about what you know and let the search engines do the heavy lifting?

Adding new pages to your site does not produce the same results, even if you add meta data – because of the way that blog technology works. A blog is a journal of your thoughts. When used for business purposes, it is used to focus on a specific subject area. Within a WordPress blog, for example, categories and tags give a different level of
experience for both Google and human readers. In addition, RSS functionality, ping backs and a vast array of blog related WordPress plugins all help.

A well written and interesting blog is something that people want to return to and recommend, like a good novel. When was the last time that you recommended a sales brochure to a friend?

If your competitors are not blogging, then this is a digital marketing opportunity for you.

Blogs are an easy to read, easily accessible form of online content. They behave well on smartphones and tablet computers – which is where many blogs are consumed.

According to Wikipedia, a blog is published every second: https://en.wikipedia.org/wiki/Blog

So the answer to that question is ‘a lot of people’.

Written by marketing consultant, trainer, speaker and author Nigel Temple.
3,000+ clients over a 30 year period.
Nigel is available for hire as a marketing consultantmarketing trainer or marketing speaker.
Join the marketing conversation within The Marketing Compass community.
Attend a marketing strategy meeting for free: click here.
Talk to Nigel 1-2-1 in a meeting or via Skype about your marketing: www.navigatorplus.co.uk

WordPress review

wordpress logoWordPress started life as a blogging tool and was released in 2003 by its creators, Matt Mullenweg and Mike Little. The software is free to use and it has developed into a popular Content Management System (CMS), which allows you to edit your own website. Some 23% of the world’s websites currently use the WordPress CMS. You login to it via a website browser, which means that you can edit your site from a desktop computer, tablet or a smartphone. WordPress has a community of 100s of volunteers who are continually improving it.

There are thousands of themes available (the theme governs the look and feel of the site). If you are tired of your website design, you can choose a new theme. At the time of writing, parallax themes are becoming popular.

Recent themes are responsive, which means that they work well with tablets and smartphones.

There are over 30,000 plugins available which provide additional functionality, i.e help with SEO, or the creation of a client portal.

The WordPress software is free and can be downloaded here: https://wordpress.org

You can instantly create a blog here: https://wordpress.com

Via the above link, you can also create your own site, however, there are some limitations with this approach, i.e. you can’t install your own plugins.

Alternatively, you can choose a website hosting service which offers ‘one click WordPress installation’.  A word of advice: choose one where you can pick up the phone and talk to somebody (as opposed to handling questions via email).

You can learn to build your WordPress website yourself, if you are technically inclined. Or can you go on a training course where you typically build your own site in a day. Most businesses usually use a third party website development firm which specialises in WordPress (ask me if you would like a recommendation).

WordPress is SEO friendly. ‘Permalinks’ are created automatically when you write a new blog post or web page. I like the way in which the software automatically creates the page Title tag for me and also the way in which I can toggle between Visual and Text view (the latter gives me access to the html).

With regards to blogging, you should categorise your blog posts (which is easy in WordPress). You can add Tags to your posts and create a Tag cloud if you wish.

I have been using WordPress for five years. I find it easy and intuitive to use and I write my blogs directly in the software. I like the way that I can upload and manipulate images, easily embed videos and create new pages whenever I want to.

I hope that you have found this WordPress review to be helpful. If you need help with your website, you can join The Marketing Compasssend me an email or call me on 01628 773128.

Using Quick Draft in WordPress

Are you a WordPress user? When you login to your site, you should find ‘Quick Draft’ within the Dashboard (which is the top item on the menu on the left of the screen).

You can use it to dash off a quick post. You then save your draft post (blog) idea and complete it later.

Google likes fresh content. Customers like to read about your products, services, tips and ideas. The more you write, the more you sell.

I believe that there is a strong argument for writing frequently. The benefits include better quality (writing is a craft that improves with use); deeper thought about your business (the act of writing creates new ideas); and a greater share of the search engines’ attention. Quick Draft helps you to get going and get something out there.

The objective is to ‘just write’ which I teach in my copywriting training courses. On this basis, don’t bother with images or search engine meta data (keywords). Matt Cutts from Google recommends that you write frequently and share your knowledge. Google will find you.

NB Note that this approach flys in the face of the advice that you may have heard about SEO and researching keywords. If you are interested in this issue, you are welcome to ask via The Marketing Compass.

PS I kicked off this post via Quick Draft and completed it in the Posts section of WordPress.


Website checklist

Here is a website checklist:Website Review by Nigel Temple

1. What is the main objective for your website?

2. Is your site customer focused?

3. Are you happy with your CMS (Content Management System)?

4. Is your design modern and professional?

5. Is your website optimised for the search engines?

6. Do you have more than 100 pages of content on your site?

7. Are you promoting your site consistently, using a varied promotional mix?

8.  Are you measuring results (analytics, leads and sales)?

Did you know that we offer WordPress website development, including a digital marketing strategy review, copywriting and a brand new website. Interested? Get in touch to find out more.