Tag Archives | writing

Copywriting – art or science?

The purpose of commercial copywriting is to create more sales. Copywriting is more of a science, than an art. This is because there are established formulas which have been proven to work, time and time again. If your ‘marketing words’ are going to succeed, they must: * Get the reader’s attention * Make them want […]

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How to generate new ideas for content marketing / blogs part 2

Following on from Part 1 of How to generate new ideas for content marketing / blogs ….here are  14 more ways to produce new ideas for content marketing / blogs: 15.  Can you write about seasonal or cyclical issues? 16.  Ask your customers what they would like you to write about. 17.  Write about trends within your industry […]

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How to get the writing done

When I am asked ‘how to get the writing done’, I ask a question: “What is the first thing you do when you start working, each morning?” Most business people tell me that they answer their emails. Here’s a suggestion for you. Leave the emails alone. Start a little earlier and write 300 words. If […]

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Blogging tips

Here are some blogging tips for you: Q. Is it a good idea to have a blog? A. Yes, it is, as it can help your search engine rankings, feed your newsletter and generate sales enquiries. Q. Where is the best place to have a blog? A. Inside your website, as every time you blog, […]

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Copywriting tips

Is writing something that you enjoy doing? The ability to write fluidly and quickly will help you when it comes to writing website content, blogs, articles, newsletters and social media posts. Here’s some copywriting tips… I have written books, training manuals and marketing guides. Personally, I love to write but I know that many business […]

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