Tag Archives | writing

Copywriting – art or science?

The purpose of commercial copywriting is to create more sales. Copywriting is more of a science, than an art. This is because there are established formulas which have been proven to work, time and time again. If your ‘marketing words’ are going to succeed, they must: * Get the reader’s attention * Make them want […]

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How to generate new ideas for content marketing / blogs part 2

Following on from Part 1 of How to generate new ideas for content marketing / blogs ….here are  14 more ways to produce new ideas for content marketing / blogs: 15.  Can you write about seasonal or cyclical issues? 16.  Ask your customers what they would like you to write about. 17.  Write about trends within your industry […]

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How to get the writing done

When I am asked ‘how to get the writing done’, I ask a question: “What is the first thing you do when you start working, each morning?” Most business people tell me that they answer their emails. Here’s a suggestion for you. Leave the emails alone. Start a little earlier and write 300 words. If […]

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Blogging tips

Here are some blogging tips for you: Q. Is it a good idea to have a blog? A. Yes, it is, as it can help your search engine rankings, feed your newsletter and generate sales enquiries. Q. Where is the best place to have a blog? A. Inside your website, as every time you blog, […]

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