Do you love to write? The ability to write fluidly and quickly will help you when it comes to writing website content, blogs, articles, newsletters and social media posts. Here are some copywriting tips.
I have written books, training manuals and marketing guides. Personally, I love to write but I know that many business people don’t. If you are amongst the latter, here are some copywriting tips which may help.
Write quickly. Edit slowly.
During my copywriting training sessions we always discuss this. It is all too easy to get stuck, early on in a writing session, with editing issues.
My advice is to leave the editing to later.
To begin with, ‘just write’.
You can return later on and edit to your heart’s content.
Use Twitter to practice your writing skills. You only have a small amount of space to get your message across. You will have to choose each word carefully.
If facing a blank page scares you, keep a notepad and write down ideas as soon as they come to you.
An alternative is to capture your ideas via www.evernote.com which is a useful resource.
English grammar can be a challenge. Take the time to get to grips with it. This knowledge will serve you for a lifetime.
Writers are readers. Read novels, business books and quality newspapers. (Interestingly, The Economist refers to itself as a newspaper, not a magazine. I feel more intelligent when I pick up a copy of The Economist).
If you need more copywriting tips or if you feel that you need some help with your writing, you are welcome to ask me for feedback. One way of doing this is by joining The Marketing Compass.
One more tip: write short sentences.
They are much easier to read than long sentences.
I wish you all the best with your copywriting.