Internet marketingPromotional techniquesVideos

How to go viral on YouTube

By April 14, 2012 November 10th, 2013 2 Comments

Everyone keeps asking me: “How to go viral on YouTube?”

The primary answer is that you have to be creative. Having taught creative thinking for 12 years at CIM (the Chartered Institute of Marketing), I can tell you that this is a challenge for many of us. It’s much safer to ‘stay in the groove’, do what we did last year and adopt so called ‘industry best practice’, which translates as “do what everyone else is doing.”

The secondary answer is to produce an emotional reaction in the viewer, i.e. laughter, shock or surprise. Professional marketers have known for a long time that an emotional appeal is more effective than a logical argument. By the way, you are welcome to ask questions about viral marketing, YouTube etc via The Marketing Compass website.

Once you have a creative video with emotional impact, the third answer is to use social media to promote it. Dave Clark from NRG Business Networks brought the following YouTube video to my attention, via Facebook. As Dave says, it’s well worth watching! As you will see, it’s creative and generates an emotional reaction.

If you have any questions about how to go viral on YouTube, just ask!

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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