I am often asked how to get more website visitors or “how to get a website on Google”. There are two answers to this question:
1. Work within your website
2. Work outside of your website
Working within your website
You will find it much easier to work within your website if you have a CMS (Content Management System) such as WordPress. This will give you control over your site and make it easy for you to add new content. Your content should be helpful, engaging, factual, relevant and interesting (in other words, you can’t bore people into buying from you). Content can come in the form of written words, still images, video or audio.
Remember that ‘the more you write, the more you sell.’ Within your website pages and blog entries, aim to write at least 300 words * gasp *. Yes, I know that this is quite a bit of text (and it certainly adds up, if you have many pages). However, Google increasingly likes to read long pages, full of well written text.
Ensure that you have a blog within your site. Blogging can have a dramatic effect on the number of website visitors you receive. Every time you blog, you will be adding to the size of your site. (Think about the world’s best known sites, i.e. Amazon, eBay, bbc.co.uk, Wikipedia – they have a great deal of content and a considerable number of pages, don’t they?) By the way – a word to the wise – don’t write about yourself / your enterprise the whole time. Instead, write for your customers and help them to learn and improve their lives. Here are some blogging tips which may help you.
Do you love to write? Here are some copywriting tips which you may find useful.
In order to get traffic to a website it is (still) important to understand meta data (which helps search engines to understand what a web page is about). This includes the all important Title Tag. You have 65 characters to play with. Make them count! (If you are interested in SEO, you are welcome to join thousands of business owners within The Marketing Compass and check out the SEO group there).
Working outside of your website
In general terms, this is all about getting more links pointing at your website. There are several answers to the question “how do you get backlinks?” One way of doing this is to list your website within directories, such as www.dmoz.org (which is the largest human edited directory on the web), however, you should be aware that the search engines are getting more sophisticated in the way in which they work. For example, Google now takes into account your social media footprint, i.e. the social media platforms which you belong to and are active within. Interestingly, this ties in with blogging. If you are a frequent blogger, you will find that more people share your blog and you will also receive more backlinks.
In conclusion, the primary answer to the question “how to increase website traffic” is to become a recognised expert in your field and to demonstrate this, within your website. This is easier than ever before, due easy to work with website software.
The Marketing Compass runs half day events on the following subjects, which are relevant to this blog:
Nigel Temple is an internet marketing consultant, author, speaker and trainer. He shows business owners, professionals and teams how to get better results from 21st century marketing – including online brand awareness, improved search engine rankings, social media effectiveness, website traffic and sales enquiries / sales.
Nigel has taught internet marketing since 2000. He served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. He led over 500 Business Link workshops, focusing on website effectiveness, SEO and social media. Today, he delivers internet marketing events for The Marketing Compass which provides impartial marketing advice for business owners.
To find out more about Nigel’s services email firstname.lastname@example.org or call Joanna on +44 (0)1628 773128.
He welcomes media enquiries about 21st century marketing, social media and digital marketing. He has appeared within the national press and broadcast media.
Nigel is the founder of The Marketing Compass – join thousands of business owners, tell us about your business and ask some marketing questions!
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