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Within MailChimp, there is a campaign Click-map overlay (heat map). This is an interesting feature which can be easily overlooked. When you click on ‘View Report’ for a campaign, you will see four boxes (Opened, Clicked, Bounced, Unsubscribed).

Click on the number within the 2nd box (Clicked) and you will see a ‘Click map’ option. This visual report enables you to see which types of link are proving to be the most popular and also whether your subscribers prefer text links or image links. You will see the information presented as a percentage (click in order to see who has clicked).

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Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: nigel@nigeltemple.com Or call Nigel on: 01628 773128

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