The eight stars of marketing are:
YOU
As self-understanding leads to better understanding of the customer
STRATEGY
In the midst of confusion, have a clear strategy
PLANNING
Plan your work and work your plan
CUSTOMER
The centre of your marketing activities
COMMUNICATION
Getting your message across in a noisy marketplace
PROMOTION
Choose from 300 promotional techniques
INTERNET
The art and science of digital communication
SELLING
Converting enquiries into sales
Interestingly, the stars can work in pairs.
The Eight Stars of Marketing © Nigel Temple
