Internet marketingSoftware

Digital marketing tools

By October 10, 2019 December 2nd, 2019 3 Comments

Here is a list of digital marketing tools including several which are free.

Advertising management

Adroll – Self-service online advertising platform for running online ads, advert retargeting etc.

Frank.ai – Frank’s brain is connected to Facebook, Google and two million other websites. Frank takes care of the setup, optimization and reporting for your ad campaign. (Should marketers be worried about losing their jobs?)

Google Ads – From time to time Google offers a free trial of their advertising service.

Appointment scheduling

Calendly – Take to toing and froing out of client appointment making.

Animated GIF maker

Ezgif.com – is an easy to use website where you can upload GIF/JPG/PNG/APNG/WebP files and convert them into an animated GIF.

Audio recording

Audacity – Free, downloadable voice recording and editing software. Great for podcasters.

Garageband – Mac podcast production tool as a free alternative to Audacity.

Broken link checker

Brokenlinkcheck – find those broken links in your website.

Customer Relationship Management (CRM) software

Capsule – Free for up to 250 contacts, then inexpensive to run. Integrates both ways with MailChimp.

Email marketing

MailChimp – Comprehensive email marketing platform. Free for the first 2,000 subscribers.

Test email Subject line – Handy online tool for seeing what the email subject line + Sender name + Preheader text will look like.

Emojis

Get Emoji – Emojis can be used in email subject lines and social media, amongst other places.

Forms (website)

Optinmonster – Lead capture, email marketing signup and more. Works with MailChimp.

Wufoo – Website form creation platform. Works with MailChimp.

Grammar checker

Grammarly – The free writing assistant. AI-powered Chrome browser extension that checks grammar, spelling and punctuation in Gmail, Outlook, Google Docs, LinkedIn, Facebook etc.

Hashtags

Hashtagify.me – Monitor the performance of hashtags, see suggestions and identify Twitter influencers.

Image file compression

TinyPNG – Compresses PNG and JPEG images which help to improve website loading speed, newsletter performance etc.

Landing pages

Unbounce – Landing pages, popups and sticky bars.

Language translation

Deepl.com – AI-powered translation service.

Google Translate – Google-powered translation service.

Podcasting

Anchor.fm – Free podcasting distribution service.

Libsyn – For podcast distribution.

Sales leads

Leadfeeder – Leadfeeder tells you which specific enterprises have visited your website, how to contact them and what content on your website they’re looking at. Leadfeeder integrates with many CRMs and communication tools such as MailChimp.

Search Engine Optimisation

ahrefs – Long list of professional tools to grow search traffic. Learn about your competitors and more.

Alexa – Keyword research, website audit, competitor website analysis, backlink checker etc.

Google Adwords includes the Google Keyword Planner: get keyword suggestions directly from Google.

Rankitor – SERP rank monitor. Easy to understand.

Yoast – WordPress SEO plugin used by 10 million+ websites. The free version is good the paid version is better.

Social media

Crowdfire – Socal media management platform. A good place to start.

Buffer – Social media management software. The free version allows you to upload 10 posts. I use this for my Twitter account. 10 posts = 2.5 days. So you could use Buffer first thing on Monday morning and during Wednesday lunchtime in order to Tweet four times a day during the business week.

Sprout Social – Social media management and engagement, customer care, advocacy and analytics.

Surveys

Smart Survey – At the time of writing, there is a free option.

SurveyMonkey – Comprehensive online survey platform (no longer free).

Transcription

Thirsten – audio to text transciption. Makes voice text searchable.

URL shortening service

Bit.ly – Easy to use and provides basic stats.

Video conference + webinars

Zoom – Start for free and host up to 100 people. Tons of features.

Video hosting

Vimeo – Professional-grade video hosting platform.

YouTube – One of the benefits of hosting your videos within YouTube (which is owned by Google) is that you will improve your chances of being found. It is the world’s 2nd most used website, according to Alexa (the 1st is Google.com).

Website broken links

Brokenlinkcheck – see which of your website links are not working and keep Google happy.

Website CMS

WordPress – Free to use website CMS (Content Management System) used by a third of the world’s websites.

Website loading speed test

Pingdom – Find out how long your website takes to load, from various places around the world.

Website stats

Google Analytics – Website analytics service provided by Google. Shows website visitor metrics and other stats in detail.

Jetpack WordPress plugin – Jetpack includes website analytics.

Which digital marketing tools have I missed? Please reply below and let me know!

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Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

3 Comments

  • Keith Schorah says:

    Hi Nigel,

    This is a very useful list, have you considered the following services which could be added as well?

    Email marketing – campaignmonitor.com
    Appointment scheduling – calendly.com
    Social media – hootsuite.com
    Website broken links – drlinkcheck.com

    By the way, for the sake of completeness, Google recently renamed Google Adwords to just Google Ads 🙂

    Just let me know if you have any questions about these services.

    I’ve also put together a list of links across a wide range of categories, including collaborative tools for businesses, at https://usefullinks.co.uk if you get a chance to have a look.

    Thanks,
    Keith

  • Nigel Temple says:

    Hi Keith, Thanks for this and I will update the list with some of your kind suggestions. All the best, Nigel PS What an interesting website you have!

  • Keith Schorah says:

    Thanks Nigel 🙂 If you find any other interesting links which aren’t listed on my site yet, please let me know!

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