Here are 31 website promotion ideas:
Banner ads, reciprocal
Blogging within your website
Chat i.e. website chat
e-books and guides
Email newsletter
Email signatures
Explainer videos
Facebook adverts
Facebook for business
Google AdWords (pay per click)
Google Display Network
In-bound links AKA backlinks
Instagram
Keyword phrases
LinkedIn adverts
LinkedIn networking
Marketing automation
Micro websites
Mobile phone ads (Mobile marketing)
Pinterest
Podcasting
Press releases
QR Codes
Review sites
Slidedecks – via slideshare.net
Title Tags – as they are read by Google
Twitter adverts
Twitter
Webinars
Word of Mouth marketing
YouTube channel
When it comes to website promotion – think in terms of the things that you can do within your site (pull marketing) as well as the things that you can do externally (push marketing).
Pull marketing can help to catch Google’s attention (i.e. via a keyword phrase used within a blog) and also generate word of mouth for your website, particularly if you are generous in sharing useful, helpful and relevant information.
There are many website promotion techniques that are free. For example, blogging, social media platforms and writing your own press releases.
Of course, you have to spend your valuable time doing your website promotion, so nothing in life is really free.
However, this is a worthwhile use of your time – as long as you measure your website promotion results and keep learning.
A key aspect of website promotion is writing. Do you love to write? If you answered yes to this question you are fortunate. Write regularly and at length within your website.
If you also take care of the technical aspects of SEO including new Title Tags for each page or post, as well as brand new content, your search engine rankings will improve.
Written by digital marketing consultant, trainer and author Nigel Temple.
