If you are looking for a marketing trainer, there are several things to look for.
- Do they have the specific knowledge that you need to learn?
- Does their website look professional and it is well maintained?
- Can you see numerous testimonials from happy clients?
- Do they react quickly to your enquiry?
- Does their proposal look professional?
- Is the proposal easy to understand?
- Do they offer tailoring, in order to meet your learning requirements?
- Are they flexible with regards to training dates and timing?
- Do they offer virtual (i.e. Zoom) and in-person training?
- Does the trainer come across as friendly and engaging?
- Are all of the pre-course processes handled professionally?
- Are the attendees provided with an agenda and / or overview?
- Can they ask questions, during the training?
- Does the trainer listen carefully to the attendees?
- Does the trainer answer questions properly?
- Are visual aids used, in order to help make the training easier to understand?
- Are techniques used to make the material more memorable?
- Is the training fun and engaging?
- Is post-course support offered?
- Are the attendees happy with the training?
Nigel Temple is a marketing trainer. He has 30 years experience of training startups, small businesses, charities, brands, corporates and government organisations. His training services include copywriting, marketing strategy and plans, LinkedIn, Mailchimp, SEO and many other topics.
