Seth Godin wrote ‘Permission Marketing’ in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book…
To a large extent, human beings are creatures of habit. Think about your routine first thing in the morning. You probably do everything in the same order, don’t you? Without…
I am often asked about video frequency: “how often should you shoot YouTube videos?” Short videos are a powerful way of communicating. Video marketing will start to happen for you if…
Being consistent is a message in its own right. This is true for life in general. It is particularly true when it comes to sales and marketing. Having chosen your…
As a marketing trainer, I am used to discussing blogs with workshop attendees. “What is the point of blogging, for a business,” someone is bound to ask. There are many…
In the last century, I ran a PR agency for nine years. We made lots of companies and brands famous in their marketplaces, via media relations. I was often asked…
Here are some LinkedIn Profile tips. You don’t get a second chance to create a good first impression – so it is important to have a professional, current Profile. ► Your…
I have decided to write a new business book and to blog about the process. Feedback and encouragement would be welcomed! I was, quite frankly, lucky with regards to my…
Your enterprise should ‘think brand’ and you should have a brand strategy. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to…
Here is a Mind Map which shows the key elements of internet marketing strategy (click to expand). Scroll down to discover what the map means and to read a checklist……