MailChimp now offers landing page functionality. You can promote a landing page via social media posts, for example. Give people good reasons to join your list, when they arrive at…
Is the customer always right? The answer to this question is: not all the time. However, if you want to attract and keep customers it is best to start from…
During my copywriting training workshops, we have been discussing ‘becoming the customer’ during the writing process. Before you begin a new campaign, write a Brief. This should include the campaign…
The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product description generates Interest 3. The offer / proposition produces Desire 4. Guarantee /…
It is more important than ever to have an opt-in process for your email list. Here is a diagram showing an effective process for getting your target market to subscribe…
Are you comfortable around software? Do you find it easy to learn? Would your business attract more customers if you could master the art of using marketing software? Digital marketing…
Writing all of those ‘marketing words’ can be a challenge, can’t it? Business owners and marketers are already working flat out. How are they going to find the time to…
I have noticed that the word ‘confidence’ has come up in numerous conversations recently. For example, during one of my marketing workshops, a delegate told me that they wanted to…
In order to build your LinkedIn network, follow these steps. More connections lead to more conversations, which in turn leads to more business. Think in terms of contacts, clients, influencers,…