The answer is that yes, you can if you follow these principles: * Capture blog ideas as they come to you * You can do this via your smartphone or…
Customers love case studies. They describe how a real person is using your products / services. They are equally useful in B2B and B2C marketing. A case study is a…
Every business has a quick answer to this question. When I ask my seminar audiences, they are happy to describe their customers to me. However, I wonder how deep their…
Here is a marketing strategy checklist: 1. Do you have an up-to-date marketing strategy and plan? 2. Do you have clear objectives? 3. How do you stand out from the…
Marketing takes up a great deal of time, doesn’t it? Do you find that there are too many tasks? Do you keep running out of time? Here are some marketing…
I regularly receive referrals. They usually arrive in the form of an email from a smart referrer, along these lines: Hi Nigel I hope that you are well. Julia Smith…
Here is a checklist of 7 marketing skills: 1. Lifetime learner. See: Is it important to keep learning? and Do you like learning? 2. Good with software and computers in general,…
Do you have new products or services planned or ready to go? If not, you may be able to hear a warning klaxon going off in the background. Products and…
Have you ever wondered whether your team understands your marketing strategy? By ‘team’ I mean everyone in your enterprise. Does it matter if they are kept informed? Surely marketing should…
Sometimes, it can be hard to remain positive, enthusiastic and motivated towards your future business success, can’t it? There are times when sales are down, your energy levels are low…