Think about what your enterprises does. “We sell these products,” or “We provide these services” you might answer. Now think about what your enterprise delivers. The answer to a problem…
How many software platforms / systems do you use? For example: database / CRM (Customer Relationship Management system); accounts system; website(s); landing pages; social media communities; email marketing. How many…
At the time of writing, there are three payment levels within MailChimp: 1. Free forever (for up to 2,000 subscribers). 2. For lists over 2,000 (or if you wish to…
I have found that running a social media website is a continual learning curve. During the Christmas break, I added e-commerce functionality to The Marketing Compass website www.marketingcompass.co.uk …which meant…
Standard websites use http:// at the start of URLs (web page addresses), whilst e-commerce and other websites which need to be seen to be secure use: https:// In order to be able…
Is writing part of your work? Do you enjoy writing or do you find it a struggle? Writing can make a significant difference to your sales and marketing results. For…
You have around 100 billion brain cells (neurons). Each of these neurons has about 7,000 inter-neuronal connections. Estimates differ for adults, but your brain has about 250 trillion connections. The…
Here is a glossary of Mailchimp (MC) / emailing marketing terminology. * Automation: A single email, or a series of emails sent to a subscriber based on a trigger or…
At 9:00am this morning I had a scheduled telephone conversation to review a website. I noticed that there was hardly any text on the first page. “How many words should…
One way of thinking about Groups in Mailchimp is that they are associated with sign-up forms. Each Mailchimp list has its own sign-up form. Here is an example: http://eepurl.com/dyxPCX Having…